5 Telemarketing Skills That Salesmen Should Master

< p > telemarketing staff must make full use of telemarketing skills before calling the phone, and the soldiers will not fight for no preparation.

The following essential telephone sales techniques are what the telemarketing staff should know.

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< p > < strong > telemarketing skills 1. Preparation before telephone sales < /strong > < /p >

< p > the first impression in < a href= "//www.sjfzxm.com/news/index_c.asp" > communication < /a > is a very important link. Your words and actions will give you a deep impression within seven seconds, and negotiations on the phone will play the same role.

When you call the other person's phone, you should realize that the real negotiation has already started. Are you ready? /p

< p > 1, knowledge: thorough understanding of products and services; understanding the benefits and solutions of customer purchase, rather than selling products, that is, benefits and solutions.

2, experience: how to show experience, that is, customer identification, successful cases, the other side of the psychological speculation.

3. Data: information related to telemarketing, such as customer information, product descriptions, and selling points, can not be kept waiting for too long on the other end of the phone. Therefore, the information must be placed at hand so that it can be found immediately when needed.

4, voice and language skills: tone of interest, happiness, neither humble nor overbearing; intonation is not high, low, contagious; speed is not slow.

5, mentality and belief: there are many essential beliefs in telemarketing. The most important thing is to overcome internal obstacles and be confident.

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< p > < strong > telephone sales skills two, inquiry demand < /strong > /p >

< p > the main demand of enterprises is: 1, increase revenue; 2, reduce costs; 3, higher profits; 4, increase productivity.

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< p > the main points of inquiry: < /p >

< p > (1) satisfaction level (are you satisfied now?) (2) improve the status (what is your need for improvement now?) (3) the solution (do you need us to provide a solution?) (4) decision making (can you make a decision?) the status quo (which is aimed at his current situation, what do you need now?) the purpose of the inquiry: to find out the needs of customers from questioning.

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< p > < strong > the skills of telemarketing three, to go straight to the point, simply and directly < /strong > /p >

< p > whether your opening speech can arouse the interest of your customers determines the smoothness of telephone communication.

Therefore, designing a communication plan that customers are willing to listen to is the key to successful telephone sales.

The first 10 seconds before the phone is to catch the attention of the customer and arouse his interest.

Within 30 seconds the fate is decided: end or continue.

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< p > < strong > telephone sales < a href= "//www.sjfzxm.com/news/index_c.asp" > skill < /a > four, indicating the advantages and value of the product < /strong > /p >

< p > when telemarketing staff describe products, they should mainly explain what practical problems the products can help customers solve and what values and interests they can create for customers, so that customers will accept your things easily.

Self value is a part that must be emphasized in the process of telemarketing, because this is the key factor to decide whether the customer will produce the result of the paction.

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< p > three elements: < /p >

< p > (1) state what you can best satisfy the needs of the other party; (2) if there is no cooperation, what is the loss of the other party?

(3) introduce the most distinctive aspect of your product or customer service, the most attractive selling point; < /p >

< p > for example, you can say: "many customers tell us that our products help them reduce the chance of virus damage, ensure the security of the system, reduce the problem of additional capacity due to excessive spam, and let them save the cost of purchasing new security software.

These should be very important for enterprises like you. "

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > telephone sales < /a > skill five, lifting objection < /strong > /p >

< p > imagine the problems that customers may mention and prepare for them.

When you call a customer, the customer will ask you some questions.

If you are not very clear about the customer's problem, you need to spend time looking for some information. Customers may be afraid to delay their time and hang up the phone, which is not conducive to the establishment of trust relationship.

So it is clear what questions the customer may ask and should know in advance how to answer them.

Collate the reasons and benefits that customers can't buy: every entrepreneur of your team writes one of these obstacles one by one, and then applies it to solve this objection and solve the objection of the consumer, and then answer it and arrange it out.

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< p > in telemarketing, the importance of telemarketing skills is self-evident.

This is probably the most interesting part of telemarketing practitioners.

Because the two sides did not meet in the telephone sales, compared with the fact that they did not use the image to increase the persuasiveness and the trust of the customers, so how to express and communicate is more important. This is the function of telemarketing skills.

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