Nike Prepares To Challenge Adidas'S World Cup Sponsorship Supremacy

In the World Cup finals of 1954 P, West Germany's opponent was the Hungarian team leading five balls in the group match. The competition started. Hungary was 2 to 0 ahead of the game. West Germany seemed to be out of the game. But West Germany had an advantage that Hungary did not have: Adidas (Adidas store) anti skid ball < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, this is the first shoe with a replacement stud.

West Germany wearing long spiked shoes can adapt to the rainy weather at that time. They scored 3 goals to win the 1954 World Cup.

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Since P, Adidas has been inextricably linked to the world cup.

But now Nike (Nike store) (Nike store) has to challenge Adidas's hegemony.

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In the world cup this year, the number of Nike sponsored teams ranked first in P.

Of the 32 teams, the number of teams sponsored by Nike and Adidas was 10 and 9 respectively.

Peter Rohlmann Marketing data show that in order to win a sponsorship contract with the World Cup teams, a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" has spent nearly $400 million, an increase of 40% over the previous World Cup.

Nike signed the sponsorship contract with the French team and the British team for the highest amount, 43 million euros (59 million US dollars) and 30 million euros a year respectively.

Adidas's highest sponsorship agreement was reached with the German team, with annual sponsorship fee of 26 million euros.

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Magdalena Kondej, director of clothing and footwear research at P Euromonitor International, pointed out that Adidas is still the official sponsor of the world cup, providing official competition balls, football related sales of $2 billion 800 million, and Nike's soccer related sales volume of $2 billion.

But the a href= "//www.sjfzxm.com/news/index_f.asp" > Nike < /a "has sponsored the Brazil team, which has been very popular this World Cup host country.

Kondej said Brazilians are very image conscious. The Nike sponsored Brazil uniforms are popular now. This is one of the most iconic uniforms, and the world cup is expected to greatly boost its sales.

Do you have a feeling that the market structure will change? < /p >