Pathfinder's First Half Earnings Announcement Slows Net Profit Growth

< p style= "text-align: left" > July 15th, < a href= "http:// www.sjfzxm.com/news/index_f.asp" > Pathfinder < /a > announced the "first half of 2014 performance notice", operating income increased by 21% over the same period, net profit growth was higher than income growth, reaching 27%, but both growth rate was lower than that in 2012 and 2013. < /p >
The above results were achieved in the first half of 2014, which is due to the launching of the "goods + services" strategy in the first half of 2014. The implementation of the organizational transformation of the division system, closer to the needs of the target users, the enhancement of product planning and design, and the emphasis on the Internet based thinking are based on targeted users' precision marketing, < p href= "http:// www.sjfzxm.com/news/index_c.asp" > brand promotion < /a >, and the interaction and integration of resources under O2O online and offline, gradually promoting offline channel upgrading and integrating more consumer experience and interaction functions, while strengthening a href= "http:// www.sjfzxm.com/news/index_c.asp". < /p >
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< p > although the Pathfinder who has been in transition has surrendered the "answer sheet" to the recognition of some securities institutions and investors, it is lower than that of the first half of 2012 and 2013, both in terms of operating income and net profit, or year-on-year increase. Pathfinder transformation is still a long way to go. < /p >