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Outdoor Products Enterprises Have Been Cutting "Meat" To Make Changes.

2014/7/16 13:50:00 17

Outdoor Enterprises Retail Mode Market Expansion

> a href= "http://? Www.sjfzxm.com/news/index_c.asp" > outdoor enterprise < /a > in the integration of a big information chain, with terminal sales, not only the market is sinking, but also the supply chain is undergoing great changes. Starting from procurement, enterprises hope to bring about a subversion. 
 last year, outdoor enterprises were "seeking to change" in the channel. Continue to push the market down, to "a href=" http:// "www.sjfzxm.com/news/index_s.asp" > retail mode < /a > match, closer to the market, closer to consumers, become the industry's resonance. On the product, outdoor enterprises have launched a certain fist product, flaunting the product how to personalize. But product homogenization is still a handicap in the healthy growth of the market. The industry pointed out that in order to change this situation, a strong supply chain system must be established. At the same time, we should pay equal attention to and pay attention to the procurement chain while accelerating terminal adjustment. 
 outdoor enterprise reengineering brand supply chain 
 recently, Mr. K, the purchasing director of an outdoor enterprise, is busy looking for various suppliers and making a brand-new combing of the supply relationship between enterprises. Over the past ten years, the K company has been covering hundreds of terminal outlets throughout the country. As with all local businesses, it has gone through a rapid development era of "barbarism". However, with the rational regression and Rethinking of the outdoor industry and the development of more and more clear and meticulous development, the enterprise is also walking in the process of realizing that in order to get a better future and to go further, we must move on to ourselves. 
 > outdoor enterprises are turning to their own tools. There are too many directions to adjust, including terminal retail, < a href= "http:// www.sjfzxm.com/news/index_s.asp" > market development < /a >, internal management promotion, product production and R & D. All of these are only parts of the big supply chain. Although some adjustment can also see the actual effect, the system level knife will bring about a complete subversion. Mr. K's company is walking on such a road of subversion. 
Mr. P > K revealed that after the new successor came to power, he had adjusted the personnel and the team building of the departments from the brand department to the production department. Institutional level has also been innovating. There are also changes in the retail system. The local market has been gradually adjusted, replacing some unqualified agents, establishing new distribution relations, and negotiating new modes of cooperation with some agents... 
 in all reforms that are being vigorously promoted, Mr. K is responsible for the integration of upstream supply chain centered on "procurement". 
 knife purchasing, checking supplier R & D capability and market information spanformation capability 
 Mr. K told reporters that as the market demand has been updated more and more rapidly, consumers have more and more requirements for the uniqueness of products. In order to provide products that are more close to the market, the brand will start from the procurement link, and will focus on the fabric supplier's ability to research and develop popular fabrics. As many outdoor functions are based on the performance of raw materials, the assessment of suppliers' R & D strength is also the highlight. 
"P", "in general, we hope that our suppliers will be able to cooperate with us in introducing new fabrics, new materials, or providing products that are popular in the market. We also need to have a keen grasp of fashion and design, and fashion design to meet the needs of the market." Mr. K said. 
 in this assessment standard, enterprises have also begun to change the mode of cooperation with suppliers. Before, Mr. K's enterprises mostly relied on the advantages of the local industrial chain to find suppliers from several local suppliers, which was relatively stable, but at the same time, their limitations were relatively large. 
 "supplier's product gold content, on the one hand is to see the quality, to see the results of R & D, on the other hand is to see the design, especially fabric, if the supplier's grasp of market information is lagging behind or not deep, then the product performance is not particularly comprehensive. This requires the integration of the brand itself, and the supply of one material can be found in a number of suppliers, and the integration of different families. 
"P >", in addition, some of the popular market will inevitably be copied between suppliers, which is also one of the root causes of homogenization. For enterprises, such materials are not hard to find. In such an era of information access, more innovative ability is being tested. Enterprises should seek suppliers to provide at least several exclusive products. Only in this way can long-term cooperation be maintained. 
 knife purchase to speed up enterprise informatization construction 
 breaking through the regional restrictions and restrictions of thinking to find high-quality and diversified suppliers, the ultimate goal is to establish a strong platform for information circulation. If the information network established by Mr. K is a high-quality supply chain, if it is established, the enterprises will get better market information and stronger spanformation capability. 
 "we can get some market information from terminal retail, and the other part comes from the supply chain, the supply chain. If the enterprise is mastered the best supplier resources, the shared information is also the most advanced, and they are strong and strong in spanformation capability, and enterprises can cooperate with them in a stable way, so as to develop and enhance the spanformation of market information." Mr. K said. 
 of course, it does not mean that enterprises choose only the best suppliers. In the process of operation, many enterprises should consider many factors such as capital and cost. Mr. K pointed out that the relationship between suppliers and suppliers should be handled in a more open way. First, it is necessary to sort out the long-term cooperation and strong suppliers of suitable enterprises, while developing diversified suppliers, which may give them a little bit, but they can cooperate without interruption. The more diversified cooperation, the more channels for enterprises to get more information. 
Mr. P > K pointed out that this model is also applicable to product outsourcing and finished product procurement. In the final analysis, enterprises need to build a strong information flow network, whether they are "purchasing" or "the whole supply chain", and then constantly enhance their internal integration and spanformation capabilities. The control of information flow affects the market performance of outdoor enterprises. 
 knife purchase "multiple ways to find information source /p >
 how many good quality cooperative customers do your business records have in the archives? How much can it keep pace with the reform of enterprises? What needs to be eliminated, and which forces need to be added urgently? How should you adjust the way of cooperation? 
 there are many similar problems. But the core of this period is "procurement". So how can we find the best suppliers that can help the enterprises as much as possible? The following is actually a summary of our usual practices. 
 1. Media circulation, such as media platform, network platform, exhibition and so on, are as follows: keyword search, industry B2B platform search, exhibition negotiation and so on. 
 two, around the industry practitioners, partners, people familiar with the industry. There is a saying that acquaintance recommends, but whether the other party is qualified or not depends on how the enterprise inspects. A small number of cooperation is recommended. 
 three, dig competitor information. I believe you have many ways to get their suppliers' information and relevant information. 
 four, find a successful brand partner. However, those partners may not choose.