La Carla Community E-Commerce Industry Scale Is Difficult.

< p > recently, reporters learned that lcara launched a financial and e-commerce service terminal "open shop treasure", with a view to building community electricity supplier O2O, including self-service banking, convenience payment, life services, transfer remittance services. < /p >
< p > Li Chao, an analyst at Ai consulting, points out that the biggest source of business of the business model is credit card repayment, and does not dig deeper at the level of transaction data. In this case, it penetrates into the electricity business area to make up for some short business in its business. At the same time, it has a large number of POS machines. However, because the electricity supplier is not its main business, so the "a href=" http:// www.sjfzxm.com/news/index_c.asp "core competitiveness less than /a" will not be that strong. < /p >
< p > for the development prospects of community < a href= "http:// www.sjfzxm.com/news/index_c.asp" > electricity supplier mode < /a >, there are also many differences among journalists in the industry. "Unlike the Jingdong and the Taobao department, the community business of La Carla is not entirely a" business "on the ground, but based on the upgrading and extension of its original community convenience financial services business. Sun Taoran, chairman of La Carla. < /p >
< p > at present, the existing < a href= "http:// www.sjfzxm.com/news/index_c.asp" > O2O < /a > mode mainly has three kinds: the traditional electricity supplier (ALI, Jingdong, etc.), mobile social networking (WeChat), community electric business (LA Carla, etc.). The O2O mode includes seamless integration of multiple terminals on line and offline, such as store terminal, PC terminal, mobile phone end, TV terminal, etc. Although the O2O industry is widely valued, it is still in its infancy in China. < /p >
< p > Liu Menglei, an analyst at Analysys think tank, also pointed out that the prospects for the development of community electricity providers depend on whether they can grasp the fundamental needs of users, how to ensure operation efficiency and stability while expanding the scale, and whether the providers can support the mode of large coverage and low volume of single order services. < /p >
< p > Liu Menglei said that in the future, there will be several small scale vertical businesses and local community e-commerce platforms based on community formation. These two modes are highly difficult to scale in the development process, but the market value and demand are high, and the possibility of being bought is very high. < /p >
< p > for the prospect of community electricity providers, Li Chao told reporters that unless the community has entered the field of community electric business in operation and business mode of disruptive innovation, so that other big business platform difficult to enter, otherwise, once Jingdong, Taobao and other entry, they have no big advantage. Community electric business is a new thing, but the value is not as great as expected, because there are many potential in O2O business links to be excavated, but from all O2O enterprises, the excavation is not particularly successful. < /p >