Department Store Industry Is Still Grim In Winter.

Huang Guoxiong, a professor at the Business School of Renmin University of China, told reporters that "in recent years, the national anti-corruption efforts have intensified, making high-end consumer goods plummet." As a result, many high-end department stores have closed their stores to stop bleeding. For example, Zhanjiang Wangfujing shop and Beijing Dazhong Temple store are closed. Data show that from April 28th to June 30th, there were 12 stores in 8 department stores, including Baisheng department store and Zhong Du department store.

"Wangfujing department stores operating profit in the first half of the year decreased by 7.5% compared with the same period last year. The reason is that North China is affected by the policy of clean government and the high base effect of gold jewelry. At the same time, the cost of new stores in other places is rigid, and the net profit loss of corresponding stores in the first half of the incubation period is close to 100 million yuan." An analyst at Changjiang Securities told reporters.

"Facing the increasingly fierce challenges, the difficulty of merchandising and operation management in department stores will increase unprecedentedly." Chu Xiuqi, President of China general merchandise business association, stressed in an interview with reporters.

Huang Wenjie also believes that many department stores have begun to make adjustments in the choice of regional strategies and make an attempt in O2O, hoping to bring new opportunities to the department store industry through online and offline integration.

In the second half of 2013, entities such as Suning, Wangfujing department store, Tianhong mall, Yintai mall and other retail entities launched O2O strategy. Traditional Internet companies such as Tencent and Alibaba also penetrated into the real industry, expanding sales channels and realizing the power and complementarity of online and offline resources.

Industry experts generally believe that the Wangfujing department store's O2O strategy has great demonstration effect, especially the online shopping mall which invested 100 million of its capital construction. After more than a year's operation, it has become one of the main battlefields of its O2O operation.

stay department stores Under the overall downturn, the net profit of Wangfujing's department store business in the first two quarters of 2014 has maintained a two digit growth year over year. However, insiders pointed out that the implementation of the O2O electricity supplier mode is a challenge to the offline capability of Wangfujing department stores. In particular, it includes the usual thinking of enterprise management, the organizational structure of enterprises, and the habit of enterprises. management model And other factors will have an impact on its O2O strategy.

At the same time, Wangfujing Department stores also use WeChat payment as a new payment method. Liu Chunji believes that whether the web page or the physical version of WeChat payment experience is good. In the future, after the PAD of the virtual counter is launched, the guide will generate a two-dimensional code. The customer will sweep the counter and pay the money to take the goods.