How Can The Apparel Industry Get Rid Of The Stock Crisis?

Here world Clothing shoes and hats The editor of the net tells you why the clothing industry is out of the stock crisis.

The clothing industry's stock crisis continued from 2012 to 2014, and the textile and garment industry in 2013 was also named "the most difficult year in history". Because of the sluggish demand, the garment industry's extensive and extensive extension mode has been seriously challenged. A few days ago, in Beijing International Trade Promotion Association, Beijing International Chamber of Commerce and Beijing Logistics Association jointly held the "globalization and background of Beijing Tianjin Hebei logistics industry collaborative development policy and practice" training seminar, accepted the International Business Daily reporter interviewed insiders pointed out that, to a large extent, the inventory crisis stems from poor supply chain management, establish supply chain collaboration, open data to dealers, in order to reduce inventory cost, or is the solution to the problem.

　 Who is the stock pressure?

At present, China Garment industry Is facing increasingly fierce market competition. Xun Wei, the first logistics director of Lining group, is currently the general manager of the national logistics group. He pointed out that at present, the clothing industry is facing a series of challenges such as high retail rentals, low sales efficiency, huge channel inventory, slow capital turnover, rising cost of materials and labor, and homogenization of brands and products. "Optimizing logistics and supply chain management is a pressing matter of the moment".

Data show that the stock market crisis that originated in 2010 is far from being dispersed. Baleno's parent company, Baleno, released its results for the fiscal year ended 12.4%, and its total revenue decreased by 9 billion 860 million compared with the same period last year. In addition, its outlets in various markets are continuing, with the number of outlets in the mainland market reaching 388.

It was the representative enterprise of garment industry in Shaxi town of Zhongshan, the 18 year brand history, and the clothing trade company of Bai Xian Dage was shut down in early May this year. All the workers were disbanded and their office buildings were sold for repayment of bank loans. "Today's clothing enterprises have paid a price in their growth. Most enterprises are talking about spoon feeding, hoping to turn the cost to dealers through pressure stock." Xun Wei analysis said that this long and backward cycle has fallen into a vicious circle: every time a new product is released, Brand Company will give credit to distributors, which will bring heavy burden to supply chain management. The pressure on inventory and capital cost has been surging, and finally usher in a crash.

　　 Optimizing supply chain

According to Xun Wei, since 2010, Chinese clothing enterprises have entered the cold winter period. "The former clothing enterprise adopts the order meeting system. Clothes in late summer and early autumn are likely to be made in spring last year. At the moment of the development of global supply chain, this way has changed, and the fewer categories, the higher the price of goods. For example, ADI has fewer styles than Lining, but sales are much better. "If a product is sold well, it will make greater efforts to increase production later, but subsequent sales may lag behind and increase inventories." "Based on European experience, the supply chain collaboration has been established. More and more enterprises have released data for dealers, and inventory costs can sink 40% in supply chain links. ZARA is the model of global supply chain management. Xun Wei said, ZARA's supply chain includes four main links: product organization and design, procurement and production, product distribution and sales and feedback. Through the vertical integration and distribution of the entire supply chain, each link is compact and smooth, and the flow rate of products is maximally improved.

Speaking of Beijing Tianjin Hebei logistics industry collaborative development, Xun Wei's expectations are very high. "If three areas cooperate, logistics costs will be greatly reduced, labor, land and other resources will be more comprehensive and optimized allocation." Xun Wei, for example, said that the cost of cold storage in Beijing is very high, which is about 1 yuan in the area of 1 square meters. If we put the cold storage in Guan, Hebei, it costs only 0.3~0.4 yuan per square meter.

Besides, Online retailers Channels also provide a possibility for logistics cooperation in garment industry. "The traditional retail industry is undergoing comprehensive and profound adjustment and transformation, and the integration of physical retail and online retailing has become a trend." Xun Wei said that based on the realization of multi-channel layout and network deepening, strengthening supply chain management and realizing linkage management between upstream and downstream can reduce the risk and cost of integrated development. "At present, the electricity supplier is developing towards the direction of big data marketing and guiding consumption. On the basis of e-commerce platform, we provide supply chain services, big data services, logistics platform services and supply chain financial services, and become the focus of service development direction for e-commerce providers.