To Set Up A Distinctive Marketing Card In Order To Base Itself On The Market

If clothing stores want to survive in fierce competition, they must have their own business characteristics. Individuality, fashion, flexibility and affordable style are indispensable.

Today, Xiaobian tells you about the doorway. Small businesses should pay attention to it!

Personality: if you exclude a part of the store that comes from low-grade wholesale market and operates low price as "characteristic", "small shop" is already the endorsement of personality and avant-garde.

Many shops are increasingly displaying their personalities and winning in the sea of "shops".

On the contrary, the brand produces all kinds of clothes that do not necessarily reflect the designer's personality most, but it must be most suitable for the consumption needs of most people in the market.

It is inevitable that the rules are correct.

In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.

This is the survival space of a small shop.

Fashion: there's no doubt about it.

The smell is always faster than the shopping mall, many more than a year and a half, and less than a month and a half.

This is the key to store survival.

Benefit: so it is called "real benefit" instead of "cheap", because now the price of a small shop is no longer a synonym for cheap, the average price of many shops is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.

But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.

Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.

Close:

Don't deny that personality stores attract you, or cute, or spicy, or aesthetical environment, although there is no name store shop, but a lot of a pleasant personal color, you can see the owner's ingenuity.

Moreover, compared with shopping in large shopping malls, customers prefer to sit in a small private space with a little sense of mystery and master's feelings.

Nimble: unlike shopping malls and franchised stores, there is no suspense in the price tag. Most shops can bargain. The price of uncertainty will certainly bring psychological stimulation. Although the process of price cutting will also make people headache, the subtle feeling of ups and downs and ups and downs is also stimulating.

One of the secrets of breaking down the pressure is to rush into the store and fight with the shop owner for several rounds.