How Can We Sell New Products To Traditional Products?

this

There are so many things we don't need, but we finally pay for each other.

Many sales behavior is not rational, it can be said that 60% of goods sold because of irrational sales.

For example, most products that are cheap or not high in consumption.

So, so, it is necessary to study what is the selling point of the product.

Throwing this issue is not mentally retarded.

Whether you are a spectator or a business person, do you see the merchandise or the merchandise you sell, which really attracts you? Or does the selling point of the products you sell are excavated? Most of them are not. Of course, innovative sales have to pay a certain price, such as hiring professionals in financial resources, such as trying new ways of failure, and so on, so lack of innovation is understandable.

Why do business people are cautious and conservative? Because they pay too much.

I think people in business should have a deep understanding.

However, if there is no special move, it is just a running line with peers instead of surpassing.

So what is the selling point of the product?

属性，并非是产品的卖点，特别是常规产品，因为大家都有的属性，你说的再多也枉然，你要做的就是出奇制胜，如何让一个再传统不过的产品在消费者面前出新意呢?举个例子，最近接触到一个做保温杯的客户，这种每家都有的秋冬季产品再普通不过了，但是，你去超市去网上购买，就会面临一个你不知道选择谁的问题，在价格战激烈得不能再激烈的现状下，大家价格都差不多了，在产品设计上，这种产品已经走向成熟，男人用的保温杯难不成你还在上面加朵小花?同质化是一个让商家与消费者都头疼的问题，对于商家来说同质化导致竞争激烈，对于消费者来说同质化导致难以选择，结果和答案来了：要做的就是寻找产品差异化。

Back to the theme, why is the selling point and differentiation of products most relevant? Because most enterprises do not have the strength to have strong channels in communication. When consumers see your product, you must try to impress the other party on the shortest time to increase the turnover rate. Even small businesses can do this. Small and micro enterprises are the most difficult and the most differentiated measures.

If you have the money to advertise on Provincial TV, you will still fail. That is the problem of intelligence quotient.

　　说到这个客户的产品保温杯，有啥差异化呢?严格来说啥也没有，质量只是正常，在一个产品成为一个产业的时候，生产制造已经不是问题了，但是必须要找出它的差异化，哪怕没有也要给找出来甚至在不伤天害理的情况下给编出来，这个牌子的产品的设计师是在美国的德国人，生产地是在中国From EMKT.com.cn的金华永康，永康是中国五金城，但是中国制造在中国人自己眼里并不高端，这个没啥文章可做，美国呢?是发达国家，但是在制造上并非顶级，除了互联网上美国是对全世界做出了大贡献外，制造上也一般，因此这个德国背景是可以考虑的，德国让人想到了啥?最顶级的无非是奔驰了，因此，关于这个保温杯的历史差异化也就出来了：来自奔驰的故乡。

Big brand is a way of brand differentiation, but it can't be a peer. If you are a colleague, then you are also.

。

This needs attention.

Vacuum cups? Benz cars? Two unfinished products, but because some elements can also fit together to achieve ingenious effect.

Of course, no false propaganda is recommended. In today's globalisation, brand differentiation can be achieved through many upstream and downstream cooperation. Therefore, some commercial hitchhiking activities can also be taken for brand differentiation.

　　光有商业差异化的傍大牌的搭车行为还不够，还需要进一步进行差异化，对于一个保温杯而言，“来自奔驰的故乡”只能让人感受到制造工艺的历史，那么还需要其他方面来进一步加强消费者差异化印象，这里我给对方在材料上进行差异化包装，以“医用级”的抗菌灭菌材料来塑造杯胆本身，在对外宣传上可以突出“医用级”概念符号，什么是医用级呢?顾名思义就是医疗健康上的级别，我们都知道医院对于环境和设备要求都是很高的，比如有无菌病房，那么保温杯且是“医用级” 的，不仅让消费者印象深刻，而且立即跟普通的保温杯区分开来了，医用级，即抗菌，抗辐射，绿色，健康，是不是很不一般?当然，我鄙视虚假宣传，这么干也并非一定要虚假宣传，对于企业在达到一定条件下，可以在品牌差异化目标确立后，有所方向的去朝着这块去走。

Is that enough? It's enough to bluff you, but it's not big enough, and the insulation products will eventually return to heat preservation, otherwise consumers will still not buy it. Otherwise, consumers will still not buy it. This is the difference between the product attributes and the coldest place in the world. In the minds of most people, there is no doubt that the north and south poles are very strong. If a cup is passed in the north and south poles, is it very cold? Is it a fake propaganda? If you do not sponsor the team, it is necessary to be processed by industry and commerce. However, "the cold test has passed the polar science test", so that no one will find you in trouble. Is the differentiation of the product's functional properties coming out again? "Home from Mercedes Benz", "all material medical grade".

To a certain extent, business is to create something out of nothing, and then strive to achieve the goal of your brand differentiation, and eventually become an objective existence.

Mosley, the high-end brand of Guangming Zi, has been packaged in Changshou village. In fact, did the old people live in the real longevity village? How many years ago did the bright milk come into being? These old people were born when the bright milk was not there. Then, is Mosley's milk false propaganda? What do you think?

False propaganda is shameful, but the world itself is very contradictory. Strictly speaking, few big brands can avoid punishment.

Therefore, in the differentiation, do not harm the interests of others as the bottom line.

After differentiated positioning, it is desirable to strive for the goal of differentiation.