Sports Marketing Should Have An International Perspective

The Asian Games in Inchon have been dispersed, and remain in memory. In addition to the strong performance of the Chinese sports corps, there are also eye-catching performances of Chinese sporting goods companies.

It is somewhat surprising that 361 yuan invested in the sum of 100 billion yuan to sponsor the Inchon Asian Games.

There is also a few ads that inspire people's nerves, and there are 361 ads about the interaction between Sun Yang and Pu Taihuan swimming pool.

With the investment of over 100 million yuan becoming the "prestige partner" of Inchon Asian Games, such input-output ratio is not worth at all? Such a problem has gradually become a topic, which is directly related to the changing reputation of the Asian Games and, of course, is directly related to the expected return of the sponsoring enterprises.

It is undeniable that the influence of the Asian Games has been decreasing day by day, but in sports.

The field is still a scarce resource.

As for the expected returns of sponsors, it is impossible to replicate the sensational effect of Jianlibao's entry into the Losangeles Olympic Games, but when so many staff members wear Chinese sports clothing brands in and out of the Inchon arena, judging from which angle is not a bad thing.

Moreover, it is far from the best time to evaluate the reward expectations of sponsors. It may take a long time to see clearly.

Chinese sporting goods enterprises have become Asian Games, especially overseas.

The partners are the embodiment of their own strength and the necessity of seeking the path of international development.

Although Chinese sporting goods companies have already gone abroad to sponsor sports teams from international sports stars and individual countries, they are mostly piecemeal and piecemeal.

In contrast, value and meaning are not comparable.

From the perspective of actively exploring the international market, too many Chinese sporting goods companies have put too much energy into domestic sports teams, domestic leagues and domestic sports markets.

Under the backdrop of the development of all circles, we should be encouraged and appreciated by some enterprises in developing the international market on the stage of Asian Games and Olympic Games.

Of course, the internationalization path of Chinese sporting goods brands will not be smooth sailing.

A few years ago, a famous sporting goods brand in China once vigorously explored the international development path, but the result was not satisfactory.

Nevertheless, there is a vision of China.

We must go out bravely and harvest the harvest of our own in a broader world.