What Is Fashion Week In The Eyes Of Designers?

Women's designers Zhao Huizhou and Pan Yiliang have expressed special concern for the market.

Zhao Huizhou, chief designer and founder of local fashion designer, stylish fashion group, said she was most concerned about the domestic market and other similar brands.

Pan Yiliang, director of brand design at GIOIA PAN, said that for designers, every fashion show is very promising. Apart from wanting to know whether the press conference is attracting attention, it also hopes that the product will be favored by more and more domestic and foreign manufacturers.

At the same time, I hope you will pay more attention to brand input to design.

For the future women's clothing market prospects, two women's wear

He expressed his views.

Zhao Huizhou believes that the original designer brand will be popular in the future.

On the one hand, consumers' individualized demand consciousness is becoming more and more independent, coupled with the change of purchasing power of new generation, which drives the fashion market to make some changes.

The designer will become more and more meticulous in the details and elements of the design, and at the same time, have the unique design language expression of the brand.

"We will make meticulous management of the brand more and more meticulous.

No matter from the early stage of product development to the last sale, we will stick to the meticulous management mode.

In the research and development stage, we studied the vocabulary of independent and deep design elements, trying to find a way to develop a new style of creativity and to develop a compound local brand.

Zhao Huizhou said.

Pan Yiliang is more optimistic about the popularity of leisure sports.

"Every year fashion week, we will see the designers launch a new series. In recent years, we see that fashion is more biased towards market needs and more popular. Leisure sports are still in the mainstream. Our brand has also joined functional fabrics, and the design has also incorporated more fashion sense."

Design drives consumption and buyers.

Among the men's designers who attended this fashion week, there were two Golden Summit designers Wang Yutao and Zeng Feng Fei.

Speaking of expectations for this fashion week, Wang Yutao, director of BeautyBerry brand design, said that brand publishing and young designers were most valued.

Ceng Fengfei, artistic director of Xiamen Fung Fashion Design Co., Ltd., also wants to see more young and cutting-edge designers release works.

Ceng Fengfei said: "I hope there will be more Chinese design forces to promote the development of the fashion industry in China, and let fashion week get more support and attention."

In Ceng Fengfei's view, the real meaning of fashion week is to give the brand a comprehensive display.

In recent years, the works on fashion week are more mature, and commercial designers are more internationalized. Designers will inherit and improve their original brands.

"I am more concerned about how to use good design to drive consumption, which is the only tool for market inspection designers.

In this fashion, my press conference is not only a display opportunity for brands and designers, but also a marketing tool, and also a marketing channel.

Ceng Fengfei said.

CHENWENSTUDIO Chen Wen, chief designer of Shanghai Chen Wen fashion Creation Studio, is most concerned about the original design and brand style of the designer.

At the same time, Chen Wen also hopes that through this fashion week, businessmen and buyers will have a better understanding of brands and designers, so as to develop more in-depth business cooperation and bring designers' works into a multi-level commercial form.

Liu Yong, the chief merchandiser director of the company, is the buyer group.

In foreign fashion week, buyers view show aims to select and order designer's design series.

Therefore, the participation level of buyers is also an important indicator of brand and designer.

Liu Yong said: "I will pay attention to the launches of some garment designers and independent designers. This may become a trend in the future of China's international fashion industry. After all, China has a large market demand which is envied by foreign countries."