At Present, The Proportion Of Microfiber Leather In Leather Making Industry Accounts For Less Than 5% Of Synthetic Leather.

Aquatic eco synthetic leather and microfiber leather are the two major environmental protection materials in leather making industry. With the adjustment of environmental protection policy, strict requirements have been made for material production and emission standards in leather industry. Huafeng microfiber has great potential in the production and market space of microfiber leather.

The production and sale of ordinary sports shoe leather has declined, and the new product has continued to expand. This year, the product structure of the company will be changed greatly.

On the one hand, there is a certain degree of financial strain in the lower reaches of traditional sports shoes. In order to ensure the risk of payment, the company increases its receivables.

Efforts have been made to substantially reduce the production and sales of sport shoe leather.

On the other hand, in 2013, the company developed new products, such as simulation leather, which opened the market quickly because of its excellent performance and higher cost performance. New products such as dyeable base cloth, automobile interior leather, shoe leather and so on began to gradually increase.

The overall profitability will be improved.

The capacity will continue to expand significantly, and the market share will be significantly enlarged. The company announced a total investment of 4 billion 181 million yuan for the new annual production of 75 million meters industrial nonwovens ultrafine fiber material project. The project is initially planned to complete the first phase acceptance and formally put into operation in December 2015.

According to the company feasibility study report, after the project is completed, the annual sales revenue will be increased by 3 billion 714 million yuan, and the annual profit will be increased by 790 million yuan, which will increase substantially compared with the current level.

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It is understood that other enterprises in the industry have not yet built or expanded the capacity plan. The company's market share will continue to increase significantly after the project is put into operation.

Synthetic leather and leather are more stringent in environmental protection, and the substitution of superfine fiber is huge: the leather industry has promulgated the "most stringent" environmental standards in history, and has begun to investigate the pollutants discharged from synthetic leather.

The environmental protection of superfine fiber production technology will benefit from it.

We are optimistic that the current national fiber consumption is less than 200 million square meters, accounting for less than 5% of synthetic leather, and the ratio of leather to leather is 1:5.

According to our calculations, if the 20-30% or super leather is used in the field of automobile and leather shoes, the demand will exceed 200 million square meters. In addition, the demand for furniture, clothing and other fields will increase by more than 20%, and the space will be huge.