Details Of Garment Agency Joining
N0.1 brand positioning
At the beginning of choosing franchised brands, you should first know something about the clothing market in your city, especially the situation of your peers around the business circle.
If the level of consumption in your area is still not compared with the economically developed area, then you can't easily and blindly introduce high priced clothing. If you have a lot of casual wear brands that open a lot of home brands around your shop, you can miss the scope of business, lock the target in a lady's clothes or professional clothes, and the effect will be better. Or the local consumers prefer the women's clothes in Shanghai and do not like Guangdong. Then you can give priority to the brand to join Shanghai...
These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.
Before you decide to join the brand, the answer to the following questions must be very clear in your mind.
Do you want to join men's wear, women's wear or children's wear brand?
Locally acceptable price range of products
What do you want to join?
Brand style
Casual wear, professional wear or ladies' dress?
What preferences do local consumers have in clothing purchases?
How much money do you plan to invest?
By this time, your target brand has been reduced to a certain extent. It may have produced several candidate brands. Then you can choose the items according to the items we mentioned later.
NO.2 products are subject to
Degree of welcome
Clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods.
Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.
This can be divided into several aspects.
First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand.
Secondly, according to the location of the brand and the style of the product, how many people will be interested in buying this product in the local area? To judge whether the number of your target customers is sufficient.
Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?
It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.
If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.
N0.3 reasonable.
Profit space
Well, this is, of course, one of the most important principles.
Can you join the company to give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see.
Let's make a rough calculation.
You need to invest roughly in:
Shop rentals (which may be paid for three months or even half a year at a time).
Shop decoration costs (one-time input)
Goods funds (such as 45% purchase discount, then the retail value of 100 thousand yuan goods, you need to pay 45 thousand)
Personnel wages
• monthly store expenses (utilities, etc.)
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