Jumei.Com Announced Net Profit In The Third Quarter, Up 88.6% Over The Same Period Last Year

As of September 30th, the 2014 quarter of fiscal year third quarter unaudited financial results. The report shows that jumei.com's total net revenue in the third quarter was US $157 million 700 thousand, an increase of 28% over the same period last year of $123 million 300 thousand, and net profit attributable to ordinary shareholders of the company was US $19 million 500 thousand, an increase of 88.6% over the 10 million 300 thousand US dollars in the same period last year.

According to the data collected by YAHOO financial, 8 analysts in Wall Street expect not to calculate in accordance with us general accounting standards (Non-GAAP). Jumei.com's diluted earnings per US Depositary Receipts (ADS) in the third quarter are 0.14 US dollars. Jumei.com's earnings per share in the third quarter were $0.14, according to analysts' expectations.

In addition, 8 analysts in Wall Street expect jumei.com's total revenue in the third quarter to be US $168 million 830 thousand. Jumei.com reported a total revenue of $157 million 700 thousand in the third quarter, less than analysts expected.

　　 main achievement :

- the total net spanaction volume of jumei.com in the third quarter (GMV) was $273 million, an increase of 31.4% over the same period last year, mainly due to an increase of 23.8% in the number of active users compared with the same period last year, and the total number of orders increased by 14.1% over the same period last year.

- jumei.com's total net revenue in the third quarter was US $157 million 700 thousand, an increase of 28% over the same period last year.

Jumei.com's gross profit in the third quarter accounted for 38% of net revenue, down from 43.7% in the same period last year. Jumei.com's gross profit in the third quarter accounted for 22% of the total net spanaction volume, down from 25.9% in the same period last year, mainly due to the increase in promotional activities resulting in relatively high price discounts, and the increase in value-added tax resulting from the rise in cosmetic sales from the third party platform to self run cosmetics sales.

- jumei.com's net profit attributable to the company's common shareholders in the third quarter was $19 million 500 thousand, an increase of 88.6% over the same period last year.

- in the third quarter, the net profit attributable to the common shareholders of the company in the 21 million quarter was $21 million, an increase of 87.4% over the same period last year.

"We have achieved strong growth and profitability for the tenth consecutive quarter," said jumei.com founder and CEO Mr. Chen ou. Despite the spanformation of the company's business in the third quarter, we still achieved a year-on-year increase of 88.6% in net profit attributable to the common shareholders of the company, while the mobile end spanaction accounted for 57% of the total net spanaction volume. As we have conveyed to investors in the IPO roadshow, we will spanfer the vast majority of the cosmetic sales business of the third party platform to the proprietary business. We have implemented the plan since September, and it is expected to be completed by the end of this year. The sale of cosmetics on the third party platform will be replaced by brand cooperation, special store purchase and poly American sea outsourcing. Poly US overseas purchase was formally launched in September, and grew rapidly. This strategic spanformation enables us to further strengthen the management and quality control of the cosmetics supply chain. "

"For the quality of the product, the United States has been holding a zero tolerance, and has been setting up new benchmarks for the quality control for a long time. The United States has its own chromatography laboratory, which began operation in October. As at November, the laboratory tested about 300SKU (minimum inventory unit) per month, including all consumers' SKU returned products.

"We are also continuing to promote the development of anti-counterfeiting code system. As of September 30, 2014, the anti-counterfeiting code system had 102 members. Beginning in the second quarter, the brands that joined the anti counterfeiting code system were Elizabeth Aden, Whoo, AUPRES, Julie, CHCEDO and ZA.

　　 financial analysis :

Jumei.com's total net revenue in the third quarter was US $157 million 700 thousand, an increase of 28% over the same period last year of US $123 million 300 thousand. The total net revenue growth of jumei.com is mainly due to the increase of active users and total orders. Jumei.com's number of active users in the third quarter was the same as last year.

The number of 4 million 200 thousand people increased to 5 million 200 thousand, an increase of 23.8% over the same period. Jumei.com's total orders in the third quarter increased from 9 million 200 thousand in the same period last year to 10 million 500 thousand, an increase of 14.1% over the same period last year.

Jumei.com's gross profit in the third quarter was US $59 million 900 thousand, an increase of 11.4% over last year's US $53 million 800 thousand. Jumei.com's gross profit in the third quarter accounted for 38% of net revenue, down from 43.7% in the same period last year. The gross profit of jumei.com in the third quarter from the commodity sales business accounted for 29.4% of the total net spanaction volume, down from 33.8% in the same period last year. The gross profit in the third quarter was 22% in total net spanactions, lower than 25.9% in the same period last year, mainly due to the introduction of various new sales promotion activities and the increase in value-added tax caused by the increase in cosmetics sales from the third party platform to self operated.

　　 Jumei.com Total operating expenses in the third quarter amounted to US $42 million 700 thousand, an increase of 28% over the same period last year of 33 million 400 thousand US dollars. The growth of jumei.com's total operating expenses mainly reflects the expansion of the company's overall business. Jumei.com's total operating expenses in the third quarter accounted for the total net spanaction volume.

The ratio is 15.7%, lower than 16.1% of the same period last year, mainly due to the expansion of scale economy.

Jumei.com's performance expenditure in the third quarter was US $16 million 600 thousand, an increase of 9.9% over last year's US $15 million 100 thousand. The growth of jumei.com's performance expenditure is mainly due to the growth in the number of orders that have been fulfilled. Jumei.com's performance expenditure in the third quarter accounted for 6.1% of the total net spanaction volume, down from 7.3% in the same period last year, mainly due to the expansion of scale economy and the improvement of the company's performance efficiency.

Jumei.com's marketing expenditure in the third quarter was US $16 million, an increase of 29.2% over the same period last year of US $12 million 400 thousand. The growth of jumei.com's marketing expenditure is mainly due to the increase of marketing activities and brand promotion activities, reflecting the efforts made by the company to expand user base and market share in the women's beauty and clothing market. Jumei.com accounted for 5.9% of total net sales in the third quarter, down from 6% in the same period last year.

Jumei.com's technology and content expenditures in the third quarter amounted to $6 million, an increase of 111.7% over the 2 million 900 thousand US dollars in the same period last year. The growth of jumei.com technology and content expenditure mainly reflects the company's continued investment in its information and technology platform, and reflects the company's recruitment.

The commitment of top R & D talents is aimed at providing better technical services to consumers and businesses. In the third quarter, jumei.com accounted for 2.2% of total technology and content expenditure in total net spanactions, up from 1.4% in the same period last year.

Jumei.com's total business and administrative expenses in the third quarter were US $4 million 100 thousand, an increase of 33.9% over the same period last year of 3 million 100 thousand US dollars. The growth of jumei.com's general and administrative expenses is mainly due to more general and administrative personnel employed by the company to support business expansion and growth. Jumei.com's total business and administrative expenditure in the third quarter accounted for 1.5% of the total net spanaction volume, compared with the same period last year.

Jumei.com's operating profit in the third quarter was US $17 million 200 thousand, down 15.8% from 20 million 400 thousand US dollars in the same period last year. Not in accordance with GAAP (excluding the $1 million 500 thousand equity Award), jumei.com's operating profit in the third quarter was $18 million 700 thousand, down 12.2% from $21 million 300 thousand in the same period last year.

Jumei.com's net profit attributable to the company's common shareholders in the third quarter was $19 million 500 thousand, an increase of 88.6% over the 10 million 300 thousand US dollars in the same period last year, partly due to the conversion of preferred stock to common stock when the company completed the IPO (initial public offering) spanaction in May 2014. Jumei.com's net profit margin attributable to the company's common shareholders in the third quarter was 12.4%, up from 8.4% in the same period last year. The basic and diluted earnings of jumei.com's US depositary receipts in the third quarter were $0.13 and $0.13 respectively, compared with $0.17 and $0.12 in the same period last year.

Not in accordance with US GAAP (excluding equity awards), jumei.com's net profit attributable to its common shareholders in the third quarter was $21 million, an increase of 87.4% over the same period last year of $11 million 200 thousand. In the third quarter, the net profit margin attributable to the common shareholders of jumei.com in the 13.3% quarter was 13.3%, higher than that of the same period last year. In the third quarter of, the basic and diluted earnings per share of us depositary receipts were $0.15 and $0.14 respectively, compared with $0.19 and $0.13 in the same period last year.

The average weighted average of American depositary receipts used by jumei.com to calculate the diluted earnings per American Depository Receipts is 150594342 shares.

As of September 30, 2014, jumei.com held cash and cash equivalents totaled 182 million US dollars, and short-term investments amounted to US $410 million 400 thousand.