A Win-Win Move Between Ali And Physical Retailing

As a senior user of Taobao, we have to sigh the strong function of Alipay now.

At first, under the temptation of Taobao, the Alipay wallet was finally downloaded, but once it was used, it was completely unmanageable.

Not only can pay all kinds of living expenses such as electricity, water, telephone and so on, but also repay the monthly bills of credit cards. If there is a bit of money left, there will be a small interest in the balance treasure. Besides, buying a lottery ticket and buying a ticket is also a matter of hand to hand. Now the pfer is also in minutes.

Almost no need to rush around, only on the phone can handle many daily things, Alipay is closely related to the lives of many people.

Alipay represents, in a way, a fast and convenient way of life.

With the momentum of double 12 sales promotion, this Alipay has made innovations and has been working with entity stores. It can enjoy half price, and the discount is also unprecedented in the convenience stores such as the family and the likes of Alipay.

This cooperation is a win-win for both physical stores and payrolls.

After listing, as an independent financial sector, Alipay's listing is endless. Alipay's ant financial services group CEO Peng Lei also said: "listing is not a goal, it is a natural thing to do."

It can be seen that Alipay's listing may be only a matter of time.

Before listing, Alipay will not only maintain its existing functions, but also expand its territory as the service product of the largest electricity supplier. If it can add more to the physical retailers, the road to listing will be even more powerful for Alipay.

Alipay already has the function of "face to face pay". What we need now is to expand the businesses that are paid face to face. The convenience store area chosen is the best format for the development of the entity zero industry.

The convenience store has the advantages of many stores and wide coverage. Undoubtedly, it has a strong publicity function for Alipay. Many people know Alipay, but Alipay does not know "pay in person". In this way, the promotion of double 12 is the best publicity.

Alipay is not the first time to cooperate with physical retail stores. Alipay has had similar cooperation with Yintai before, and all the news media have paid close attention to it. Alipay has also earned enough attention.

Recently, Alipay has stepped up its advertising campaign for landing media.

The bus stop sign and bus body in my city are posted with Alipay's poster for the pfer function. All the celebrities are invited to show their support for Alipay.

This collaboration with convenience stores is a face-to-face publicity campaign aimed directly at real shoppers.

Customers who haven't installed Alipay wallets will have a lot of special installations to enjoy the discount of physical stores, which will improve the popularity and downloading of Alipay.

At present, all stores are trying to integrate with the Internet in order to improve their creativity and enhance their competitive edge, but the entity store is faced with the problem of lack of Internet talents and the conservative way of thinking.

So this time with Alipay, for these convenience stores, we can immediately catch the high-speed express of the Internet. Why not?

As early as half a month ago, it launched the function of double 12 red envelopes. The red packets can be consumed in designated convenience stores. For convenience stores, this is a good way to drain under the line.

With the powerful propaganda function of Alipay and the benefits it gives, it will attract tourists to convenience stores.

In order not to let coupons void, many people may take the initiative to spend.

Through this activity, it is estimated that the cooperation between Alipay and convenience stores will also become normal. There is little need for independent development and independent innovation of convenience stores. By working with Alipay, mobile payment can be easily realized.

Now the mobile payment is increasing day by day. According to the data of double 11, the number of mobile pactions this year has more than doubled compared with that of last year, which shows that the market is expanding rapidly.

When friends around Taobao shop, most of them are finished by mobile phones. It seems that mobile payment will become a trend of development.

Therefore, the convenience store has the conditions of mobile payment, and has many advantages to attract potential customers.

This morning, I saw a picture of peddlers selling roadside roasted sweet potatoes. They also put up signs: they could be paid by Alipay.

It can be seen that Alipay has become one of the quicker ways of payment that people love.