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Six Advantages Of Checking Online Stores

2014/12/16 12:30:00 10

Online ShopBenefitsMarketing

1, less investment and quick recovery.

A survey of small and medium enterprises in China shows that the average cost of starting a sales company under the network is at least 50 thousand yuan. According to the person in charge of the gift shop, the cost of opening stores on the Internet is very small.

Generally speaking, it is very small to invest in an online shop, do not have to do business license, do not have to rent a shop, do not hoard goods, and the cost is only 1500 yuan; online stores are much lower than the same scale ground store "rent"; at the same time, the rent will not increase because of the increase in business volume, and investors will not have to increase extra expenses for extending the business hours.

For example, at present, small gift shops in cities are everywhere, and competition is becoming increasingly fierce.

According to a commissioned survey by the zero point company, about 38% of the small shopkeepers are represented by a metro mall in a domestic city, with a balance of 22%, a small surplus of small gift shops, and a 37% risk of bankruptcy.

Small gift shops are hard to manage, first of all because shops are expensive.

In addition, the shop is most afraid of "crash" - so many customers on the road, how can they sell their products without personality characteristics, and even if there are good things, there is no money to advertise.

At present, many small gift shops have started the business of opening up online business.

"It doesn't cost a penny to rent a shop on the gift category on the Internet.

The price of advertising is absolutely cheap. There are classified search engines to ensure that customers can search you in 10 seconds.

As for the "passenger flow" of online shopping mall, the total daily visitor volume of light gifts and jewellery categories reaches 500 thousand passengers, which is equivalent to the scale of 3 medium and prosperous sections of the small commodity market.

Mr. Qin, a ZIPPO lighter business, said.

2, basically do not need to occupy funds.

Traditional stores purchase less capital than a few thousand yuan, tens of thousands of yuan, and online shops do not need to press funds.

Ying Ying is in his own "Pure Silver Heaven" silver jewelry store, is the way of sales.

She has a fixed supplier, and goods are not easily broken products, so she does not need to stock in actual pactions. She only needs to get a small number of samples at the supplier's office. She goes home to make good movies and put them on the Internet.

This advantage enables online shopkeepers to assign savings in rent and goods to the unit price of goods, and the price of online goods is much lower than that of traditional shops.

For example, the silver necklace priced at more than 200 yuan under the net can be bought in 100 yuan or even tens of dollars, and this price advantage has become an important weight in online shop competition.

3, 24 hours business hours.

Online shops extend the business hours of shops, which operate 24 hours a day and 365 days a year. They do not need special duty to watch shops. They can still operate as usual.

The business hours of traditional shops are usually 8-12 hours, and when they encounter bad weather or bosses or clerks are in urgent need, they have to rest for a while.

For all businesses, time is always money.

Some shopkeepers, who are not affected by business, tend to eat in the shops and sacrifice a lot of personal life.

The online store saves manpower investment. Without employing helpers, shopkeepers can fully enjoy their lives while keeping their own online stores in good order. They also avoid the loss caused by not having enough time to look after the shops.

At the same time, business hours are not restricted, consumers can log in and shop at any time.

The full nature and year-round nature of the paction time have greatly increased the chances of successful trading.

4, sales scale is not subject to site restrictions.

The size of a traditional shop can only be placed on how many goods, and the size of the business is often limited by the size of the shop.

On the Internet, even if there is only one small shop on the ground, or there will be no facade, the business of opening a shop can still do very well.

5, free from store space.

limit

Even if it's just a small shop on the street, it can have a large storefront on the Internet, and thousands of goods can be placed as long as investors are willing.

At present, the largest professional auction website in China has more than 100 thousand online products - more than some large supermarkets.

6.

geographical position

Influence.

No matter how far away from customers, customers can easily find them online.

This makes consumer groups break through the limitations of the region and become infinitely broad.

  

Online store

Facing the consumers of the whole country and even the whole world, the potential market is not equal to a single store or even a large shopping mall.

As long as the products are distinctive and operated properly, online stores will bring thousands of passenger traffic every day, greatly increasing sales revenue.

Online shop is also not a benefit without any harm.

"Online shop" also needs mechanism guarantee.

China has a high population density, low credit card utilization, and product classification and management. These problems mean a certain risk to both investors and buyers.

It is also obvious that shopkeepers are vulnerable to online pactions.

Such as time is not fixed.

Online small shops have to be attached to a large trading platform, so many platform regulations have to be observed.

For example, some websites stipulate that the purchase of advertising bits can only take place around 1 at night and around 7 a.m., in order to sell goods at a good price, shopkeepers must stay up late or get up early to buy advertisements.

China's e-commerce regulations and payment system is not perfect, so honesty has become a direct reason why many online customers are deterred. Whether people treat people sincerely and pay attention to honesty and credit is an important measure to do well in online business.


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