AOKANG: The End Of The Implementation Of Employee Stock Ownership Strategy

Recently, AOKANG International announced that the company's employee stock ownership plan had already completed the stock purchase, accumulatively purchased 16 million 625 thousand shares, the total purchase amount was 253 million 298 thousand and 500 yuan, accounting for 4.15% of the total share capital of the company, and the lock up period was 12 months.

According to the latest

The number of employee stock ownership participation was adjusted to 49 (the number of Dong Jiangao did not change and the proportion of investment increased to 22.38%). The directors paid 3 million 310 thousand yuan, and the average amount of investment per employee was 2 million 580 thousand yuan. The source of funds was the legitimate salary of employees and self financing.

As of December 12th, the ESOP has completed the stock purchase, the total purchase of shares accounted for 4.15% of the total share capital, the purchase price of 15.24 yuan / share.

With the successful implementation of the ESOP, the incentive mechanism is in place, the incentive effect is obvious, the employees and the enterprises develop to form an interest community, and the Future Ltd business has steadily recovered.

In addition, according to public information, the future may not exclude the possibility of further enlarging the scope of employee motivation.

At the same time, the company will add leveraged tools in the employee stock ownership plan, get the distribution rights of excess profits through the pfer of priority distribution, and the profit and loss of employee stock ownership will also be enlarged. This also fully demonstrates the confidence of the company and the participants of this plan in the future development.

After this round of industry adjustment,

The competition situation is becoming clearer. The industry competition is concentrating on several major brands. At the same time, after fierce competition from the channel, the future will not exclude the possibility of further concentration from three to two.

In addition, the impact of foreign brands on men's shoes is relatively small. AOKANG, as the leader of domestic men's shoes, will fully benefit from the upgrading of the industry's low trough and the change of competition pattern.

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Towards the end, the effect of adjustment gradually emerged.

From the revenue side, the competitiveness of the big hotels, including the International Pavilion, is outstanding. Meanwhile, terminal retail has been stabilized and dealers' confidence has been restored. Profit side, this year, because of the goal of centralized inventory digestion, sales promotion has increased and has a greater impact on gross profit margin. With the progress of storage and storage, stock pressure has gradually eased, and gross profit margins and profit margins have gradually resumed upward.

The turning point of the company's performance has been basically established. In the future, with the recovery of terminal retail and the acceleration of International Pavilion construction (more than 300 new businesses will be added in the next two years), the company's business is expected to recover steadily and enter a stage of rapid development.

As a leader in domestic shoe industry, the company is expected to benefit from the upgrading of the industry's low trough and the change of competition pattern. The leading edge is more prominent.

At the same time, through the promotion of new models such as the International Pavilion and so on, the extension space will be further opened, and the future business is expected to recover steadily, and the turning point of operation has already appeared.

The company's employee stock ownership plan is successfully implemented, and the incentive is formally put in place to show future confidence in development.

In addition, in the medium and long term, the company's promotion in O2O and personalized customization and standardized production is also worth looking forward to.