More Than 3.6 Stores In Wuhan Have Welcomed A New Round Of Development Opportunities.

Double eleven, sales on the cat line reached 55 million yuan, a record high. Dress of Ai Di Online sales have exceeded 500 million yuan, accounting for about 1/3 of the total sales of the company. 19, reporters learned from the 2014 Hubei clothing industry e-commerce experience exchange conference, our province has more than 3.6 clothing stores, becoming the province's first electricity supplier industry.

Zhang Xin, vice president of Wuhan Taobao School of Commerce, said that the clothing industry has gone through three stages. In 2003-2006 years, it is the peak of a self-employed shop. To make a round trip to Hanzheng Street and take several photos to make money online, from 2006 to 2012 is the era of Amoy brand, "my one percent", " An Du dress "A number of cheap and fashionable brands rise rapidly, and quickly encroach on the market of traditional clothing enterprises. But since 2012, traditional brand clothing enterprises have opened their stores online, and in a short span of 2 years, they occupy the dominant market of online shopping. "Traditional enterprises have many advantages such as brand, design and so on. Once the idea is changed into the electricity supplier, the brand has no advantage." Zhang Xin, for example, for two consecutive years, whether it is double eleven or annual sales performance, Tmall, vip.com and other large online shopping platform on the top ten clothing sales are all traditional clothing enterprises, a group of Amoy brand clothing enterprises, the market shrank by 30% to 80%.

Hubei is Clothing industry Large province, more than 5000 production enterprises, sales revenue is expected to reach 95 billion yuan this year, the number of clothing shop has reached 3.6 million, becoming the province's largest electricity supplier industry. But compared with Guangdong, Zhejiang and other places, the clothing net shop in our province accounts for about 1% of the total number of clothing stores in the country, with only 11% of Guangdong's clothing stores and 14% of Zhejiang's. There are only 825 traditional clothing enterprises in the open shop, accounting for about 3% of the total garment enterprises in the country. "The big gap also shows that Hubei has a strong backwardness." Tao Hongbing, chief engineer of the provincial Commission of letters and commissions, said that Hubei clothing enterprises have strong production capacity and good product quality, especially the Han style clothing brands are relatively high. With the strong return of traditional clothing enterprises to the electricity supplier, the garment enterprises in our province will usher in a new round of development opportunities.