Columbia Sales Are Booming Across The Board.

Not long ago, the chief executive of Columbia Sportswear Company said in a media interview that sales of black Friday this year were really exciting. "We do not publish any particular season. Sales results "He said in an interview," but I can tell you that the result is very exciting.

In the third quarter, Columbia Sales are booming across the board, with sales rising by 29 percentage points to about 680 million US dollars over the same period. Meanwhile, a number of exclusive stores have opened in the United States. Boyle It is especially pointed out that Columbia has performed well since its opening in New York flagship store.

"So far, our performance in New York has been very satisfying to us."

"We are not a typical retailer, so we usually do not publish any sales in any particular season. If you want some specific instructions, I can tell you that the result is very good and we are very excited."

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The US apparel retail giant GAP announced that the company has already worked with Zalando, Europe's largest clothing accessories supplier, to sell its clothing brands such as GAP and Old navy from May next year, hoping to expand its expansion in Europe with the help of e-commerce. As early as 2007, GAP tested online sales, and online sales account for more than 10% of total sales.

These "new" drivers are the decline of performance. In the third quarter, Gap brand sales in the same store showed a 5% decline, while Old Navy recorded only 1% growth, while Banana Republic sales remained flat, but they had been stagnant for 7 consecutive quarters.

In fact, the weakness of GAP began to appear ten years ago. In 2004, its sales volume was $15 billion 900 million, and by 2012 its sales volume was only $15 billion 700 million. While H&M, Zara and other fast fashion brands are competing for their target customers and market share in the US market, Gap's dominance in the industry has been greatly affected.

The group's predecessor, CEO Gleen Murphy, implemented a radical reform in order to revitalize its business, but the effect was not obvious. Murphy announced its resignation in October. Before the group's new CEO Art Peck was mainly responsible for e-commerce, he saw the explosive force of online channels, so the emerging market as a breakthrough point.

In October this year, the number of GAP brand shops that had entered China for four years reached 100, and 10 new outlets will be opened by the end of this year. After landing in Shanghai in March of this year, Old Navy recently extended its tentacles to Shenzhen, Guangzhou and Beijing. However, compared with H&M and ZARA, the total number of GAP brands in China is still at the bottom.