Kai Yun Group To Resume Gucci Glasses Authorized Strategic Deployment Officially Launched

Kering group of France is interested in luxury and sports.

The fully independent strategic deployment was officially launched.

Recently, Kering group and

Glasses manufacturers and distributors Safilo signed an agreement confirming that Kering's GUCCI glasses will be terminated in December 2016.

At the same time, the two groups also signed a new product partnership agreement. The new contract is valid for 4 years from January 2017 to December 2020. The two sides can renew their contracts on the basis of negotiation.

The development, production and supply of series products in 2017 will begin in the fourth quarter of 2015.

Based on the content of the agreement signed,

It will pay 90 million euros of the group's return. The fund will be divided into three phases. The first phase of the cooperation cost is 30 million euros, the second phase will be paid in December 2016, and the third phase will be paid in September 2018.

At the same time, in order to optimize the profitability and strategic development of its brand series, the group has reached an agreement with Kai Yun group to terminate the licensing agreement of Alexander McQueen, Bottega Veneta and Saint Laurent in June 30, 2015.

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This week, the John Galliano, the most anticipated designer, came back in a cheering voice, giving the first show to join the Maison Martin Margiela of the deconstruction master.

Subsequently, fashion editor Vanessa Friedman pointed out that Maison Martin Margiela removed its middle name Martin, and appeared with a simple name Maison Margiela when the designer John Galliano arrived.

It is reported that the brand has also confirmed its name change, but declined to comment.

The new short name appears on the fashion show's programmes and press releases, and also on its network tags and Instagram.

Meanwhile, fashion editor Vanessa Friedman mentioned that this change is also like "Saint Laurent, but it has not been controversial since then."

In fact, the change of the name of Maison Margiela was very similar to that of Hedi Slimane when she became the creative director of Yves Saint Laurent, and soon changed her name.

At that time, the brand said the change was intended to help differentiate the product line from other products, but fans of the YSL brand believed the move would recognize the history and founder of the brand.

There is another speculation that the Maison Margiela is so low-key renaming. Perhaps the brand is trying to avoid public eye.

This is exactly how the founder Martin Margiela, who left six years ago, runs its brand.

Designer John Galliano shows his first series of brand design, including 24 advanced custom series.

About 100 people were invited to watch, including supermodel Kate Moss and her husband, Vogue Anna editor in chief, Anna Wintour, Burberry creative director Christopher ailey, Lanvin art director Alber Elbaz, heels designer and fashion designer.

"It's really wonderful.

I love those mashup combinations. This is the style of John that we know and love. He pformed the vocabulary of Margiela into such an attractive and innovative way.

I love all the last cotton and linen products, and you can see the whole production process and new embroidery. "

At the end of the show, Anna Wintour, editor in chief of Vogue magazine, told WWD.

For this show, John Galliano really painstakingly proved herself, from deconstruction to minimalism, as well as the iconic masks and the unfinished works of the second link, exposing the details of the production. In fact, John Galliano has integrated her dramatic tension with Martin Margiela's unusual, mysterious and fantastic.

After that, we eagerly look forward to the next step of brand in the direction of new creativity.