Consumer Perception Of Color Is A Process.

Consumers' perception of color is a complex psychological process of interaction and dialectical unity between objective and subjective cognitive subjects. Only by using the color scientifically can the character of the shop approach the psychology of the consumer. Only by balancing the sense of cold and warm, heavy and soft, soft and hard, strong and weak, luxuriant and plain, bright and melancholy, and the sense of excitement and calm, can we realize the original principle of color serving the consumer.

Store is a store, in order to create a good shopping environment, we must use many color factors to balance, in the consumer's stay time, in a balanced way of color communication to stimulate consumer desire to buy, to achieve sales.

At present, many stores use contrasting, bright and bright colors to differentiate themselves from gloomy tones, and effectively attract consumers. However, because of the differences in brightness and brand positioning, the sales of these clothing stores are not ideal.

　　 color Attached to the surface of space and object can give people a preconceived idea. impression Therefore, to achieve the balance of surface color is to make use of color characteristics to adjust the sense of space, create atmosphere and enhance the display and sale of goods.

Storefront is like a stage. The product is an actor performing on stage, with a successful performance. The whole stage of color must first give people a sense of balance and balance. Color has a sense of seriousness, and the color of the shop must be balanced. For example, the color of the roof is generally lighter and lighter than the color of the floor, otherwise it will give people a feeling of heavy weight and oppression. balance Color gives consumers a sense of comfort, and consumers will be pleasing to the eye. Sloping and messy colors can only be irritating and dazzling. In such a space, the only choice for consumers is to leave the clothing store quickly.

We must consider the influence of color on color in the color selection around the clothing store, and choose the right color to add color to the product so as to make the color balance and improper use of color will destroy the image of the product. The arrangement of colors should be reasonable when commodities are presented. We can put goods from bright to dark order, or put them together in the same tone, or put light and dark tone products in different areas in order to achieve color balance.

When the eyes see colors, they naturally produce figurative associations and abstract imagination. For example, seeing white can make people associate snow white, white sugar and brides' wedding veil; seeing orange can associate with heat and sunset; and seeing blue can associate with the sky and sea. When we use color, we must seek truth from facts and design for the individuality of clothing. The use of color in clothing stores must achieve the above three purposes.