Where Should Men'S Shoes Go?

The development of these years, Wenzhou's injection, formal, business rest brands

And the terminal market, almost identical, in the industry's words, is the same mom and dad born! Product research and development only imitation and imitation, no innovation at all, what some factories produce ten years ago, and what they produce now; and brand terminal marketing, the same channels, products, images, prices, services and policies, resulting in duplication of network construction, vicious competition intensifies, the annual cost of scrolls only increases, sales are not up, the profit margins of agents and self operated branches decrease year by year, and those who lose money are not uncommon.

Then, with the coming of 2015, where should the brand of men's shoes go? In my opinion, being a man is simple and men's shoes need to be simpler. There are only two kinds of men's shoes brand enterprises in the future.

1, the first line brand mode.

The shoe market in 2014 can see that the position of the boss is very bad, especially the brand of men's shoes in Wenzhou. The decline in sales has made many people in the industry feel that their days will be very sad.

Here, I solemnly remind you, master, you need not worry about them. After all, they have so many channels and sales volume, so many years of experience and fund deposition, to develop to today, the pace of slowing down is normal.

Moreover, at present, no matter what the international or domestic economic situation is so bad, which industry will be good? Therefore, everyone's worries are slightly redundant. The first-line brands are regarded as local tyrants. They are from agents, self run to affiliates, contracts and so on. As long as the business mode is changed, the market performance is still very stable.

2, the second line is the area.

Today, leather men's shoes wholesale millions of years are hard to survive.

As a second tier brand, it is best not to blindly pursue the number of agents. In fact, it is good to focus on building several sample markets.

As for the other blank areas, do not invest in attracting businesses. You can leave them behind, or join the joint ventures with some chain retail stores in the region, and develop them into municipal agents, enjoy the same price advantage as the total generation, do fine retail, and take root in the terminal.

The 3 and three lines are scattered and OEM.

Relatively speaking, such a brand enterprise, in fact, the situation has been very embarrassing.

And a lot of enterprises (boss wife) mantra is, anyway, the money also made a lot of money, how long it can be done, do not do, enjoy the good luck! We respect their choice, but these are just for the sake of life to earn money without the brand sense of mission and spiritual heritage, can only be said to be the tragedy of our footwear industry! I also want to tell them, if you really do not want to do, please authorize the brand, maybe the agent has the advantage of being lighter.

The beauty of success is also the achievement of oneself!

Personal suggestion, since making OEM, the production line should not be too much, one is better, and the business should not exceed two lines.

As the OEM manufacturer, we must concentrate on developing the marketable products in the customers' area and go out to develop products.

Similarly, since we have to make OEM, we must produce the best cost-effective products. If not, how many factories, brands and regional dealers in Wenzhou make your home products.

Of course, OEM manufacturers must grasp three principles: 1, quantity; 2, capital flow is benign; 3, information can be interconnected and shared, the resources and customers choose, you can know in your mind.