Yang Zhaohua: There Is A Competition Called "Cooperation".

According to the official statistics of the organizers, there are 544 home textile enterprises participating in the exhibition this year. It is the first exhibition in Frankfurt home textile exhibition.

"After three or four years, I take part in the Frankfurt home textile exhibition again. It can be clearly felt that domestic textile enterprises have greatly improved in the number of exhibitors, the level of participation and the brand image."

Yang Zhaohua said, "in the past, the European pavilion has always attracted the attention of more exhibitors with its superior exhibition location, luxurious booth design and outstanding display quality. But this year, some domestic textile enterprises, especially some leading enterprises, such as URI home textiles, Yuexi home textiles, wish home textiles, Ai Ke home textiles, Xiao Xuan window home textiles, Kimberly home textiles, Sendfield home textiles, etc., have expanded the booth area, enhanced the image of exhibitors, increased the original design of more products, increased the product original design, improved the product quality, and greatly improved the product research and development."

According to Yang Zhaohua, this year's exhibition not only maintained the scale of the original exhibition, but also adjusted the exhibition hall according to the market trend.

For example, the digital printing area was specially set up in this exhibition, attracting the previous printing and dyeing enterprises participating in the international textile machinery exhibition to participate in the exhibition.

China's home textile enterprises that go out to participate in the exhibition also adjust their industrial structure with the times. They focus more on product integration in product display, and pay more attention to the concept of "big home" in line with the current trend.

In order to occupy more positions on the international stage, Chinese textile enterprises continuously improve their soft power, increase investment in science and technology, emphasize cultural elements, and push China's home textile brand to the forefront of the international home textile exhibition.

"At this year's Frankfurt home textile exhibition, you can see an interesting phenomenon."

Yang Zhaohua said that in the dozens of domestic textile enterprises he visited, only seven or eight business executives remained at the booth, and most of the executives went out to "research" and "negotiate".

Many domestic textile enterprises in the exhibition said, "in the past, we mostly stayed at the booth and our customers, but at the 4 day exhibition, exhibitors from Europe, the Americas, the Middle East and other regions gathered here. If we can take advantage of the opportunity of home textile exhibition, we can see what changes the competitors have. It seems to be more meaningful for us to understand the market situation and grasp the trend of prospective home textiles."

According to Yang Zhaohua, only two or three domestic enterprises participating in the Frankfurt home textile exhibition hold a more optimistic attitude towards the exhibition. They say they can take the initiative to contact customers with the help of the exhibition, push their products to the international market, and sign some orders through the exhibition.

And some home textile enterprises who have been exhibiting for more than 10 years have indicated that they are cautiously optimistic about this year's participation in the complex competitive environment.

Therefore, the breakthroughs in large orders are no longer the only focus of enterprises' participation. It is even more important to smell the new information of the international home textile situation.

In this regard,

Said: "in recent years, the development of domestic textile enterprises is facing many uncertain factors, and the more difficult the situation is, the more positive the enterprise should develop the market. Only by making changes can we meet the market demand and retain customers.

At the Frankfurt home textile exhibition, the attitude of domestic enterprises has changed. They take a more active attitude to participate in the Frankfurt home textile exhibition. It also has a positive guiding significance for the industry.

For many years, competition is the "invariable" relationship between international enterprises.

Most enterprises also believe that only by gaining competitive advantage can they occupy more markets and get a share in the international arena.

The exhibition has narrowed the competition distance between international enterprises, and the enterprises in various countries regard each other as their competitors.

But at this Frankfurt home textile exhibition, there is a new change. Many home textile enterprises realize that the current market competition is becoming more and more serious. Only by "single handedly" can not win the market at last. In the changing era and changing market, it is necessary to establish a new competitive relationship that is open and open, and this "competition" is called cooperation.

At the exhibition, Yang Zhaohua led 7 domestic enterprises to visit the Pakistan Pavilion. They found in the communication that, compared with competition, "shaking hands" between enterprises can create more international market value.

Facts have proved that "handshake" has shown some success in the exhibition. Some enterprises have achieved some business docking at the exhibition site. They have commissioned some mass products to Pakistan and other countries, and they can make stronger products stronger.

In addition, some enterprises in Pakistan and India have developed rapidly in recent years.

They set up branch offices in third countries, hired local designers, not only improved product design, but also enhanced after-sales service.

In this regard, Yang Zhaohua said, on the one hand, domestic textile enterprises can learn from the good practices of India and Pakistan and other enterprises. On the other hand, China's home textile enterprises can cooperate with them and make full use of their advantages in overseas factories to "ship to sea" to push our products to a wider international market.

At present, some export enterprises in China have chosen to go out of the country with the advantages of rich resources, preferential policies and cheap labor, so as to reduce operating costs and enhance market competitiveness. However, overseas factories are mostly more mature domestic large enterprises, and home textile enterprises are few.

Yang Zhaohua said that he is very pleased to see that some home textile enterprises have taken action, such as Kaiser home textile has set up factories in Kampuchea, which may indicate the prelude of "cross border integration" of home textile enterprises has been opened.