Chinese Young People Buy New Clothes For "Fast Fashion".

Fast food, fast reading and fast selling are becoming more and more popular among young people in this era of fast pursuit.

The fast selling clothing brand, led by H&M, ZARA and UNIQLO, has become the first choice to buy clothes after 80 and 90's. Clothes are new and fast, and the price of fast selling clothing brand is fast. It's not only young people, but also many middle-aged and elderly people are becoming fans of fast selling clothing stores.

The so-called "fast fashion" refers to fashion brands that are characterized by speed, fashion and low price.

This kind of brand follows the trend and updates quickly, which is similar to the concept of "fast food" in food.

It sounds like a long way from our life, but if you name a few of these brand names, such as ZARA, H&M and UNIQLO, which are very popular in the island city in recent years, many readers who love to shop will immediately be on the top.

BELLE Plaza can be said to be a shopping mall with fast selling and more clothing brands in the island city. Here, the reporter saw that many shopping people were carrying the shopping bags of UNIQLO and H&M.

The director of UNIQLO told reporters that before the new year, there was a big discount in the shop, and more than 1000 clothes could be sold one day.

Like the best light down jacket, many customers come to pay for it directly.

UNIQLO executives told reporters that UNIQLO is currently one of the most fast growing fast selling clothing brands in the island store.

Since its flagship store opened at BELLE Plaza in 2010, it has been expanding for 4 years, opening 4 branches in Xinye square, Licang Baolong, Thumb Plaza and Lok city.

In addition, ZARA, the Swedish brand H&M and other fast selling clothing brands from Spain also occupy a place in the city's clothing market, covering all major business circles in southern and Licang.

In 2010, it entered the island city only four years ago.

What is the secret of growing popularity? Cao, a fashionable buyer, thinks that the biggest feature of fast selling clothing is fast clothes.

Take ZARA as an example, ordinary brands only have two new products listed in a year, and ZARA has 15 to 20 new ones every year, averaging two weeks.

New clothes are not only new, but also fast sellers. "ZARA headquarter clothes will not stay for more than three days. Shops will replenish their products two times a week. Compared to the average brand, about 50% of the clothes will be sold at a discount every quarter, and Zara is only 15%".

The last time I saw the black leather jacket, I didn't wear the code in a day.

Ms. sun, who is shopping at BELLE ZARA, is buying clothes for the second time this month. Although the frequency is very high, her favorite clothes are still not available.

"Sell too fast".

The core of sales of fast selling clothing is consumers.

Former UNIQLO employees, Tianya netizen "h463504948", pointed out that UNIQLO values service and consumer demand very much. "The average weekly shopkeeper will visit the store once."

Cao added, "because consumer demand for fashion is changing, and the majority of styles are small, customers can create the best fashion experience.

"Wei"

When it comes to fast selling clothing, many people will naturally link them with young people.

However, life reporters found in these stores that these brand stores are not just for the fashion needs of young people. Apart from men's wear, children's wear and maternity clothes, there are not only clothes, shoes, bags, underwear, hair accessories, etc.

There are also many middle-aged and elderly women who enter these stores.

"UNIQLO's clothes are mostly cotton, and light and warm, easy to carry, our age does not pursue fashion, high cost performance on the line."

Ms. Xu, who is already 40 years old this year, told reporters that in the past few years, she also felt that these brands were clothes for young people. Later, she bought a T-shirt accidentally, and found that it was very comfortable to wear and the style was very suitable, so she always bought clothes here.

Another feature of fast selling clothing is that the price is very "close to the people".

Reporter statistics found that the price of H&M is mainly between 49 yuan and 299 yuan, the price of UNIQLO is mainly between 29 yuan and 399 yuan, and the average price of ZARA is slightly higher, between 29 yuan and 499 yuan.

Fast selling clothing is not only cheap on weekdays, but also attracts lots of potential consumers.

Take H&M as an example, BELLE shop is focusing on the value selection and the big sale. The sweater with a price of 249 yuan is priced at 149 yuan.

The average brand sweater is at least twice the price.

ZARA's children's clothing that has taken the fashion line has also attracted many parents' attention. Children's clothing sold mostly at half price a year ago, and the price ranges from 29 yuan to 399 yuan.

Mr. Liu, who is shopping, said, "in the past few years, before the new year, ZARA came to buy clothes for their children. It was very cheap and there were many styles. The children liked it very much.

"Wei"

With the development of economy, people's fashion sense of smell is becoming more and more sensitive.

But we should also see that "fast fashion" has provided more choices for people. At the same time, the fast selling clothing brand has been repeatedly detected by the business sector for unqualified clothing, and it also makes people worry about its quality.

One person

The industry believes that fast fashion brand clothing update speed is very fast, so ignoring quality is inevitable.

Secondly, because fast fashion brand clothing mostly takes a low price route, even after finding out the problem, the cost of returning or destroying the problem clothing is relatively low, which is not enough to arouse vigilance.

Fast fashion brand clothing

Most of them are young people. These groups are more concerned about fashion, and they do not pay much attention to the quality of clothing.

This is also one of the reasons why fast fashion brands are frequently blacklisted.