Millard Drexler Is Still In The Third Venture.
"It's a mess." He trained the executives who were waiting for him. Their boss, Drexler, also known as the "Mickey", is the chairman of the J.Crew group, and the founder of the young brand of the city's girls and fake kids. He is now frowning. "It's not good for customers to see this," he said, "right?"
At this time, a dark haired woman in a long coat and knee boots went past. Drexler began to feel better. "I like her dress," he said. "What I like better is that she carries a bag of virtue and weir." Another girl came out of the fitting room wearing 125 dollars worth of skinny waist tight jeans and a red checked shirt, and the salesgirl was singing a little praise. Drexler pointed at the girl who was trying to dress in front of the mirror. "Then," he said, "it is our clothes and parents."
Few fashion dealers can be rated as a definition of parity American style. He first made this happen at GAP. In 1983, he joined Cape, where he combined khakis and T-shirts to become a symbolic leisure aesthetic trend for most of 1990s. About 10 years later, he founded Old Navy, the brand of his brother. His bright style shop attracted young people and their mothers who were looking for cheap clothes.
But in 2002, he suffered a sales slump, and he became very nervous with the founders of the company. Then he was expelled from Cape. "I left Cape, and I was very angry and depressed." He said. After leaving cape for a year, he appeared in J.Crew. At that time, the company was struggling, and he began to work hard to complete his self salvation.
Drexler, now 70, is once again successful. This time, he turned J.Crew's pencil skirt and woolen cardigan into the necessity of the city's exquisite women (of course, the most famous one was the first lady Michel Obama). Drexler, a friend and real estate developer of Ian, said: "he wants to be a member of the Pantheon in the retail industry," said Schrager.
Now he turned his attention to virtue. The first store opened in 2006. He hopes to open 15 stores this year, bringing the total number to 100. David well is also working with luxury monopoly website Net-a-Porter to expand overseas. Nodes Tron (Nordstrom, chain stores in the United States) will also start selling online on the Internet in March.
But this expansion will not come soon enough. J. Crew said last December that because of the poor sale of women's wear and accessories, the J.Crew brand struggled last year and single store profits also declined. Although it is a bright spot in financial reports, it is only a small bright spot. Financial documents show that it rose 36% in the nine months to November 1st last year, to $171 million 700 thousand. "I've been through this kind of thing. It's terrible. It's not fun at all." Drexler once said in an interview at the office that the "scaffold" on the edge of the conference table where he used to work, "these things will eventually get better." Let's see what happens next. "
In fact, the relationship between J.Crew and virtue will be like a mirror in many ways, reflecting the situation when Drexler created a cheaper Old Navy brand in Cape. "Mickey knows how to deal with Mei Dwyer." Retail consultant Howard Davivets (Howard Davidowitz) said, "he will make it very meaningful." And this time, the relationship between Drexler and virtue will be more personal. He said that in 2003, Drexler spent the 12.5 million dollars to buy the brand of "will", and then reached an agreement with J.Crew to rent J.Crew at a price of 1 US dollars for 1 years. In 2005, when J.Crew agreed to inject $7 million into the original capital of the company, the brand was absorbed into the J.Crew group, and Drexler had a significant stake.
But Drexler still regards David Weill as his own to a great extent. When he first created Old Navy and Cape children's lines, he didn't own them. Drexler said that his father Charles (Charles) had established a class system during his growing up. Some people do well, others do not. With virtue, and other achievements, Drexler has become part of the "success" part. "I always wanted to have my own company," he said. "This is a real heart disease."
In fact, when the only child of the Jewish family lived in a small apartment in Bronx District of New York, the lever of driving Drexler had already been leveraged. His mother died when he was 16 years old. His father used to be a buyer of buttons and spare parts in the clothing area of the mall. He worshipped the "big men" very much. He said: "growing up in that atmosphere will have an important impact on your world outlook."
Drexler was the first person to go to university in his family. He graduated from University at Buffalo in 1966 and got a degree in business. Later he got the MBA degree from the Boston University School of management in Boston University. He is also keen to buy a house: he bought a house on Harbert island in Bahamian archipelago, real estate in Montague, New York, and a ski house in the Sun Valley of Idaho. He travels on private planes.
He did a good job these years: his $11 million investment in J.Crew in 2003 was worth about $350 million in 2011. (he said he threw in 100 million dollars later. )
But Drexler said his father's voice always echoed in his mind. "That's the kind of voice, do you understand?" he said. "The voice says," no, it's not good enough. " Last week when I was chatting with others, they asked me, "do you have anything else to prove?" I wish I could answer.
Drexler and his three assistants shared an open office area at the big conference table. His assistants sat behind him, with a very short partition and a large conference table in the middle. There was a telephone, a loudspeaker and a MacBook Air on the table, and Drexler worked on this table. One morning, he dictated an e-mail to his assistant. Harvey Weinstein, a movie producer, called Harvey to ask Drexler about a dinner hosted by Drexler. Drexler placed a white board on the corner of the room, which was filled with various business ideas and inspiring sentences. One quote is quoted from William Eggleston. "I am fighting against the obvious." William Eggleston. He changed it to "we fight with obvious things."
Drexler said he had been thinking about David well after he was expelled from tequila, but he knew it was difficult to do it alone. So he made an agreement with his new boss at J.Crew. Once he has brought J.Crew back to normal, he can start working on David Weill.
"Who gave me the label of a virtue Wales?" he growled at an assistant, who hurriedly ran over, holding a label in his hand. The name of "will" was bought when Drexler bought it, and was used by a new Baer Ford in Marseilles. Overalls The jacket shop, which was founded in 1937, is now disbanded. "I like this name very much. It has an antique texture." He said, checking the circular label in his hand. "I feel it is always around us."
In 2006, Drexler opened the first ladies' store in Dallas, and quickly identified the fake kid image of the brand. He asked a group of new sales managers and designers to improve the quality of jeans. He was in 2013. Los Angeles A cowboy studio was set up to be closer to the local factory.
Drexler said, "I hope Madewell will become the Levi 's of her generation."
In fact, he is not surprised to compare David well and Levi 's. Before Levi began to produce his own interior brand clothes, the Levi 's laid the early success of Cape PU. But inspiration is everywhere. Recently, Drexler raised the "no hat hat cap alarm" in the company, because one day he photographed the four men in the elevator carrying a hat without a hat. Somsack Sikhounmuong, who was hired as design director in 2013, walked into Drexler's office, where his boss was interrogating his staff to add a line to make this hat without a hat. The discussion lasted for several weeks. Finally, song Sai said, "we decided to add a hat line without a hat in the spring of 2015."
although Madewell The progress made Drexler very heartened, but everyone knows that he and his team can not ignore the problem of J.Crew now. "He did not want to shirk his responsibility." Jenna Lyons, President of J.Crew group and Jenna, the brand's creative driving force, said, "he thinks everyone has a responsibility." Everyone is in a boat and has to solve the problem. "
In December, New York Post reported that Drexler told Lyons that she wanted to reduce her activities in the social circle [Lyons's guest star of the American city of Girls (Girls)] should focus on J.Crew's business. For this report, Drexler said "too stupid". He said: "Jenna and I have been partners for a long time. As a representative of J.Crew, she has been doing very well." Lyons thanked Drexler for his support for J. Crew. "We need to make some fine adjustments," she said. "The runway we have taken off has not been cleaned up yet."
Drexler also realized this. He did not understand why he still felt that he had a lot of things to do after all these years. "Just prove yourself." He said, "don't you think a lot of people like me will feel this way?"
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