Jumei.Com'S Beachhead "To Buy Overseas" To Restore Confidence

According to the contents of Chen's internal mail, the main business of overseas shopping is speed and duty free shops, so the main direction of burning money is warehousing and logistics expansion.

The United States chose overseas.

Build warehouse mode.

In March 2014, the General Administration of Customs issued a document which formally established the development direction of cross-border electricity suppliers. Under this mode, the importing electricity suppliers can purchase bulk goods in advance and deliver goods to bonded warehouses in the bonded area by sea / air pportation.

According to the information provided by jumei.com, the company has built its position in Seoul and Zhengzhou bonded areas.

"Tens of thousands of square meters of self-care warehouses have been built in the Zhengzhou free trade zone. The daily processing scale of imported goods reaches 80 thousand packages at the end of 2014"; the overseas warehouse is directly through the bonded area warehouse and the warehouse of the bonded area is the operation center. It can guarantee the user to deliver the goods after 24 hours and arrive in two days.

However, as the foreign port CEO Zeng Bi Bo said, as an overseas purchasing enterprise, the solution of logistics is the core. However, the problem of logistics is not only the speed of the speed, but also the protection of product quality.

An unnamed business person said in an interview with reporters that there is a great possibility that the goods purchased outside the sea are being stolen by people.

"Good logistics company is too expensive to do it.

Although poor logistics companies operate at low prices, they have the risk of being pferred.

From the recent complaints against jumei.com, we can see that the situation of fake goods in extreme duty free shops is also dissatisfied with consumers.

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In the protection of logistics, overseas enterprises are hard to reach, but what jumei.com needs to do now is to grasp the part that they can grasp, that is, the dealer level.

We should stop counterfeit goods at this level.

Lu Zhenwang believes that jumei.com should choose more cooperation with foreign suppliers, so that the counterfeit goods can be avoided at the dealer level.

However, whether the duty-free shops can really restore confidence, even if it does not talk about whether its 1 billion yuan "burn" is effective, it will take time to verify.

In an interview with reporters, Lu Zhenwang pointed out that the concept of jumei.com's "fast duty free shop" is obviously aimed at pleasing consumers faster and hoping to attract new users.

But the current situation of losing money for scale is worrying.

Even if it has been "burning money", according to jumei.com's overseas purchase of its own single volume growth forecast, the amount of subsidy will increase at a geometric level, and its price subsidy will soon hit the red line.

At that time, users who are accustomed to the so-called "duty-free shop price" will be a difficult problem if they keep the price low or keep the scale.