How Do Designers View Fashion Industry?

Fashion industry is a business, it is about the flow and trading of money.

In order to highlight the vertical contrast, the forum invited three independent designers to talk at different stages, namely, Uma Wang, which has entered the international market. Shangguan Zhe The audience market is still in the domestic Zhang Da.

　　 Question: how to look at the difference between domestic and foreign markets?

　　 Uma Wang In foreign countries, I do not think that the identity of Chinese designers will be singled out. The process of globalization will lead designers to racism. Voice for the brand or clothing itself.

Shangguan zhe: the growth that I have experienced over the past two years has surpassed the gains of the past five or six years and is put to trial in an international environment. It will enable me to think for my brand and how to get more long-term development.

Zhang Da: at present, we prefer to do well in the domestic market, which is the first task for us. But in the future, if we want to enter the international market, the reason may be to get more pressure to go forward.

　　 Question: what kind of standard should I give to myself? Brand pricing ?

Uma Wang: I will consider the cost first, because my fabric is all produced and the cost is relatively high, considering the price from the cost.

Shangguan zhe: I am pricing according to my brand positioning and sales channels, and then I will control the cost according to the pricing.

Question: it is said that Chinese cashmere and silk are good. Why do we need to go abroad to get raw materials?

Uma Wang: I do not deny the quality of domestic cashmere and silk, but there is still a big gap between them. For example, water washing and cold dyeing of cashmere.

Shangguan zhe: the raw materials used at home just started. After that, there were some problems.

Zhang Da: I think this has something to do with the designer's choice. If we have to make some difficult designs and ask for higher quality raw materials, it must be taken abroad, otherwise there is no need at all.

In the eyes of ordinary people, the fashion week is probably just T street show and fashion fashion street, but in fact it is not.