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Heaven, Earth, And People Are All Places To Start With.

2015/4/15 21:43:00 13

LocationLocation And Location Of People And Shops

Before choosing a store location, you must first define your business scope and business positioning.

In addition, we should also consider whether our target consumer groups are mainly for the mass consumer groups, or for the middle and high class consumer groups.

Under normal circumstances, most shops are suitable for people with larger traffic volume, especially those with mature local business activities and relatively dense commercial facilities.

In order to facilitate traffic management, many cities will set up traffic control in some major streets, such as one-way traffic, restricting vehicle types and limiting the passage time.

Also, try not to open a street with a barrier in the middle of the road, because this will limit the flow of people across the street, even if you shop.

Sign

To do it again, the customers across the street can only "shop and sigh".

Traffic convenience is one of the conditions to choose the location of a store. It is best to have a bus stop near the store, as well as the upper and lower stations for taxis.

In addition, there should be parking lots or spaces for parking in front of shops. This will make it easier for customers to shop.

The most popular areas are basically open to shops, especially supermarkets, convenience stores and dry cleaners.

The newly developed areas of the city have begun to have fewer residents and fewer population.

floating population

It is not suitable for shops.

Although stores are sometimes sold in newly built areas, they can be sold exclusively, but customers are often less able to support their daily operations.

With the rapid development of the city, the old city pformation is

Management

In the case of opening stores, it is necessary to investigate and understand the local urban planning situation, so as to avoid setting up shops in the "dangerous" areas that are easy to remove.

When renting a house, it is necessary to investigate and understand the use of the house, such as the quality of the building, whether the owner of the house has property rights or other debt disputes, etc. these details neglect often leads to the premature death of the shop and brings huge losses to itself.

A street will form its own different characteristics because of traffic conditions, history, culture and location. It is necessary to choose streets with smooth traffic at both ends of the street and more pedestrian traffic, so as to avoid opening a shop in a dead end.

The location and orientation of shops are also very important. Shop fronts should be as wide as possible.

On the same side of a street, because of the habit of pedestrians, passenger flow is not necessarily the same. We should carefully observe the direction of passenger flow and locate on the side of more passengers.

Long distance bus stops, railway stations and urban main roads, although the flow of people is also large, but the passenger flow is faster, many people are not shopping purposes, short stay time, shop in these places, we must carefully choose according to their business needs.

The "goods ratio three" is a shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers.

Electronic market, flower market, building materials market and other highly specialized markets or shopping malls are also good choices for opening shops.

It should be noted that choosing professional markets or shopping malls to open shops, we should investigate the factors such as the management level, scale and local influence of these markets and shopping malls.

The most important thing for Chinese people to do business is "time, place, and people". For retail operators, the location of the store is the key to profitability.


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