"Price Discrimination" Distribution Allows Merchants To Pull Back A Game.

In microeconomics, the theory of price discrimination can effectively explain the complex mentality of sellers in online and offline sales. Sellers and consumers are "rational people", and online sales of huge sales of consumer goods can stimulate the unsaturated market to the maximum and win by quantity. Good physical sales of high priced commodities, such as luxury goods and high grade furniture, can maintain high prices and grow with high profits.

Manufacturers set different prices for the same series of products for different groups of consumers, so as to gain excess profits in the market. At present, most of the suppliers such as lampblack machines, gas stoves and household appliances use distribution system. Online sale The quality of sales models is different from that of physical stores, which makes it difficult for consumers to compare prices. It is not hard to imagine that such a marketing mode can greatly satisfy the needs of consumers at different levels, and naturally the attachment degree to the physical stores will be reduced, and the interests of businesses will not be substantially lost.

　　 Physical sales The risk is even more prominent today. In the repercussions of the market, consumers are Convenience And the quality of service has new expectations. The gradual rise of emerging consumer formats, the rapid development of electricity providers and the high degree of peer competition have produced many impacts on the traditional retail industry.

According to the statistics of Xi'an Municipal Bureau of Commerce's market operation regulation, in 1 and February, Xi'an realized the retail sales of above quota consumer goods by 38 billion 223 million yuan; the Ministry of Commerce's key circulation enterprise monitoring system showed that from March to March, the cumulative sales of goods in Xi'an amounted to 9 billion 352 million 457 thousand and 800 yuan, down 1.03% compared to the same period.

The impact of online consumption on traditional department stores has intensified. Consumers have shifted from traditional consumption concept vectors to new consumption concepts such as out, saving time, focusing on consumption benefits and spiritual satisfaction. This is also the fundamental reason for the rapid development of online consumption. Store rentals and labor costs increase year by year, which also makes physical sales overburdened. To this end, Mr. Wang, a shoe dealer in Xi'an, admitted: "the storefront rent is high, and we need to pay the necessary expenses such as water and electricity, taxes and fees. What do we compete with online stores?"

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Tariffs have long been criticized for many imported goods, including luxury goods.

After investigation, the Beijing Youth Daily reporter found that tariffs actually account for a small proportion of the price of domestic luxury goods. Since the tariff calculation of goods imported is more complicated, we can get a general understanding of customs duties from the items carried by individuals.

According to the classification list of imported goods in People's Republic of China and the duty paid price list of imported goods in People's Republic of China, the average import duty is 9.8% when the personal belongings enter the country, and the import tariff of middle and high grade consumer goods is mostly between 10% and 25%. Only 65% of alcoholic drinks and other individual varieties are taxed. According to the regulations of the General Administration of customs, the tariffs on imported cosmetics, leather garments and accessories, bags and footwear are 10%. That is to say, for individuals carrying large luxury goods, they need to pay only 10% of their duties.

According to customs staff, tariffs are usually higher than personal items when imported goods, but they are not so outrageous. For this reason, a British luxury brand Chinese company with a history of over 100 years has also confirmed to Beiqing Bao reporter that the tariff actually does not occupy a high proportion in its price cost, and the pricing in the Chinese market is more dependent on other factors.

However, it should be noted that in the import sector, there is a 17% VAT in addition to customs duties, and some high-end consumer goods also levy a consumption tax ranging from 10% to 40%. From the point of view of taxation procedures, the first step in the entry of luxury goods is to levy duties. The second step is to levy consumption tax on the basis of customs duties. The third step is to levy VAT on the basis of consumption tax. After a series of Taxation, the cost has increased considerably. In this regard, the Ministry of Commerce has also said that the high import tax rate is the main driver of the spread of luxury goods at home and abroad, rather than focusing on customs duties.