Zhao Yingguang Builds Brand Incubation Platform To Solve Problems For New Brands

On the fast-paced platform such as the Internet, how did Korea's clothing house grow up quickly and achieve today's outstanding achievements? Here's an interview with the founder and CEO of Han Du Yi house to interpret the business model of the Korean home.

In 2014, Han Du Yi house entered the 3 stage of the electricity supplier. Zhao Yingguang put forward the pformation from the brand diversification of the 2 period to the 4 "fashion brand incubator platform" pformation.

Electricity providers rely on the Internet, consumers are not limited to a certain region, a certain age group, etc.

After the young women entered the market, they began to expand their categories.

Existing men's wear, children's wear, mother's clothing and other categories, the age span is 3 to 60 years old, brand development to 24.

The ideal goal is to be "small and beautiful", but many brands gradually become "small and ugly".

The reason is that the electricity supplier is different from the traditional enterprises. When they collect cloth from the cloth and look for garment manufacturers with design products, they often encounter the situation of being rejected because of the small order quantity, which forces some suppliers to buy poor quality cloth and then process clothes in the small processing plant. Finally, the quality of the clothes produced is not high.

"E-commerce is low cost."

But is low cost equal to low threshold? Of course not.

This is also a reason why many people lose money by doing business.

For this problem,

I realize that 7 years ago, he was also a small shop. He also faced difficulties in working with suppliers because of the small batch.

And other difficult problems.

But in the 7 years of exploration, the Korean clothing house has grown from the seedling to the forest, not only can it grow strong, but also can cover up the wind and rain for others.

Zhao Yingguang expects the second half of 2016 to open up the fashion brand incubator platform, which is at the stage of internal brand incubation.

Han Du Yi house uses its resources and technology to provide professional services for its sub brands in four major aspects: supply chain, IT, warehousing and customer service.

"Small front-end, large platform operation mode is to help the sub brands achieve unity of tonality and quality through this platform."

Zhao Yingguang said that on the platform, sub brands can not only enjoy four professional services, but also participate in the experience exchange of "Han Du University", such as training professional knowledge and business models.