Strong Momentum Of Retail Sales Of Fashion Brands In Tokyo
Recently, the real estate service consultant and investment company, CB Richard Ellis released a global name.
retail
What is the business?
The report examines what parts of the global brand positioning market are mainly distributed around the world in the 2014.
The study covered 50 countries and 164 cities.
At most, the market for new brands is far from Beijing.
From a city perspective, the report shows that Tokyo has become the hottest retail market in the world.
Tokyo is one of the most fashionable cities, which allowed 63 new brands to target the city last year.
In the 2014 report, Tokyo ranked only second among the most attractive city retailers in the world, while Paris attracted 50 new brands to become the hottest retail market in the world.
Now Tokyo has succeeded in counterattack.
The market entry of new brands also let Tokyo's economic environment release mixed signals, and in April 2014, the consumption tax increased by 8%.
Toronto is the most active market in the Americas, with 25 new international brands set up new stores in Toronto last year.
From the overall situation, there is still a distinct growth opportunity in the Asia Pacific region. American retailers were keen to expand their overseas markets in Asia and Europe last year.
Singapore entered the second place with 58 new brands, while Beijing had 34.
New brand
Ranked ninth.
American retailers like to drive their stores to cities all over the world.
Retailers from the Americas show the bravest entry into the new market.
In 2014, US retailers accounted for 26% of cross-border commercial expansion, 41% of them entered Asia, 33% of them entered Europe, and 12% of them entered the Middle East and Africa.
Second the active retailer group came from Italy. They accounted for 14% of cross-border business expansion, followed by 11% of British retailers and 10% of France's.
European retailers are most active in regional expansion, accounting for 42%, 39% in Asia, 10% in the Middle East and Africa.
The number of retailers who choose to enter the North American market is only 3%.
Most of the mid-range fashion brands that most people can afford to buy are the fastest growing ones in the world.
The mid-range fashion brand is one of the most active retail businesses in the world, accounting for 21%.
Luxury brands will also make the same choice, accounting for 20%.
Franchised retailers account for 16% of the expansion.
The number of coffee shops continues to surge worldwide, and is currently 16%.
Only 1% of large supermarkets.
In the Americas, luxury fashion brands ranked first in the number of 26% expansion, 20% in mid-range fashion brands, and 14% in specialty and professional apparel.
In the 2015 overview of the world market in the world market, we can see that the intensification of competition in the industry and the increase of its operating costs will make retailers focus on competing for rental space in the growth market this year.
In this way, it is particularly important to maintain good relationship with the owners, and actively cooperate with the owners and enhance consumer participation.
"The core elements of globalization are technology and population changes, which have shocked the retail business.
Population mobility has led to changes in consumption and consumption habits in many countries.
Technology enables retailers to enter new businesses.
market
And evaluate performance more quickly. "
In the statement, Brandon Famous, senior managing director of World Bank Richard Richard, briefly explained the reasons for the market picture. "The tourism mode of consumers also means that many brands are well known before they enter a market, and this repressed demand has already made preparations for the brand to enter the market."
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