The History Of Zhou Yangjie's Founding Of Jimmy Choo

Not willing to nest in the small shoe factory Jimmy Choo diligent study hard eventually set up the same name luxury company.

In 1961, Jimmy Choo was born in Penang, Malaysia, Guangdong, Meixian, where Hakka ancestry is in the blood vessels.

His father and mother are shoemaker, and open a small factory. Father Zhou Qiren is one of the top shoemaker in Penang.

The household registration staff mistaken the "week" Chou as Choo, and Jimmy Choo became a wrong name.

Jimmy Choo learned to make shoes with his father since he was eleven years old. He made the first pair of shoes for his mother, which was a pair of slippers.

At that time, the shoemaker's position in the society was not high, and Zhou's life was not rich. He wanted to change his fate.

He did not want to be a rough man in a small shoe factory for a lifetime of shoes, selling shoes for only ten yuan.

Like many Chinese at that time, he went to Britain to find a wider world.

The passport for Jimmy Choo is the shoes he made.

He went to the University of the Arts in England at the time, and found the dean to help himself, so that he could get a chance to learn professional courses. At that time, he could not even draw the simplest plan.

Jimmy Choo, who lived in school, had a very hard life. He needed to be a dustman in the restaurant to earn tuition. He laughed at that time when he liked to cook duck rice and instant noodles.

In 1983, Jimmy Choo graduated, in a very small shoe factory, from sole, vamp to the production, design, purchase and sale. In two years, he was familiar with all the links related to shoemaking, and further grasped the practical experience of tailoring, design, production and so on.

In 1996, the prince of VS group and Jimmy Choo officially launched the Brand Company with the same name.

From then on, Jimmy Choo started its global shoe making business, becoming a billion pound fashion.

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2001 is a turning point for Jimmy Choo. He sold his own company shares and concentrated on the development of Jimmy Choo Couture business, which has been in operation for more than 20 years in the west of Hyde Park. It only accepts hand-made 800-1000 pairs of high heels every year, and each pair of shoes has been produced for nearly a month.

Today's Jimmy Choo has a special identity in addition to the design and manufacture of high-end customized shoes with limited output. The British Shoe Design Education Ambassador: "now everyone likes to call me Dr. Shoe Shoe or Dr. Choo!" Jimmy Choo is actively engaged in education, and frankly hopes to learn and learn from her whole life.

The wisdom is imparted to the next generation without reservation.

"I am an overseas Chinese and a Chinese descent.

I want to accept my parents' guidance.

The culture of our Chinese is to be generous, and what we know and learn should be handed over to the next generation.

Artistic creativity is not an armchair strategist. Learning and experience are equally indispensable.

Jimmy Choo has been lecturing around and sharing his experience with him. He is also planning to open a special college to train new designers.

"These are all in preparation now. I think they will succeed if they want to."

At present, many businessmen and philanthropists are in contact with him.

Not only in Britain, but in Australia, he hopes to have his training school in China too.

Learning begins with solid technology, because technology can not be carried away.

Jimmy Choo also clearly saw a dangerous situation with no successors. I hope to solve this problem by recruiting apprentices and starting training schools: "technology is a kind of expertise, lost without it.

So we should let the next generation remember how to use our hands and learn how to make works of art with our hands.

Young people should learn solid technology, because technology can not be carried away.

Even though my father left, I still have a skill.

My father passed it on to me, and I passed it on to my students.

He added with a slight complacency: "there are many secrets to making shoes, just like Chinese people like chicken soup very much, and there are many different medicinal herbs in the chicken soup, and shoes are also put in a lot of herbs."

I advise young people not to be afraid of losing their jobs. To lose is to invest, not to be lazy, to be diligent, to know how to fight, not to leave their work until tomorrow, and to not lose patience with their work, and not to let their emotions get out of control.

Modern people can not accept one thing or accept criticism from others.

It is a very important principle to listen to today's opinions and not to drag on tomorrow.