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The Way To Develop The Clothing Of Shanshan Is Always Strives For Perfection.

2015/6/13 17:37:00 39

Shanshan ClothingStrives For PerfectionBrand Strategy

Shan Shan, founded in 1980, has been developing for more than 30 years, forming a large enterprise cluster with clothing as its pillar industry. Two listed companies (Shanshan stock, Zhongke Yinghua), 7 overseas affairs companies, 18 product development companies, 22 Brand Company, and more than 150 companies have been distributed throughout the country, with sales volume of about 17000000000 and total assets exceeding 20 billion.

As the first listed company in China's clothing industry, Shan Shan always adheres to the core business of clothing as its core business and sticks to the brand concept of integrity, responsibility, dedication and innovation.

A few days ago, the reporter interviewed Pan Weihua, the general agent of Shandong fir clothing. He told reporters about the success of the development of the clothing of Shanshan.

First, the design is the soul of the garment, and the Chinese fir is closely followed by the international

Fashion trend

In combination with the domestic market demand, we invested a lot of money to set up a first-rate fashion design and Research Center in Shanghai, and set up fashion research institutes in Italy, France, Japan and Korea to bring the trend of every year into China.

In addition, the top designers at home and abroad have hosted the work of various centers.

Zhang Zhao Da

A large number of top Chinese designers, such as Wu Xuekai, have been described as the "Whampoa military academy" in the Chinese fashion design industry.

At present, the company has nearly 60 senior design personnel, with strong style design and product research and development capabilities.

"Those who do not seek the overall situation are not able to plan for a city."

From the initial operation of the men's clothing brand "Shan Shan" to today, the fashion industry of Shan Shan has covered business, leisure, fashion, sports...

And many other brands, such as business, manufacturing, trade and circulation, have established a complete market channel network and industrial development system.

One is "quite".

clothing

上身后能给人挺拔伟岸的视觉形象;二是“平”,即使体型不正常的人也能掩去生理上的缺陷;三是“直”,针眼、纹路、轴线、纽扣等都依照图样呈现直线;四是“服”,外观不皱,平平服服;五是“窝”,服装依人的曲线设计,不是简单的包装,而是构建出潇洒的美;六是“圆”,穿在身上呈椭圆形,不扣纽扣时同样依身躯呈现椭圆形;七是“顺”,腋下、前胸、肘部、臀部松紧适宜、宽松得当;八是“清”,各部件构图清晰,脉络分明;九是“登”,垫肩衬夹恰到好处,有棱有角;十是“合”,整套服装依体形开合,前摆后摆乃至袋盖,任何细小部件都做到不翘不翻,不吊不凸,成为一个和谐的整体;十一是“盛”,服装穿在身上给人以气足神扬、充满活力的感觉;十二是“密”,在制作过程中密针细线,严丝合缝腰部合体形。


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