The Story Of Cat And Mouse Opens The Window On One Side.

It is not easy for consumers to re recognize and recognize Putian's shoes, because the reputation of "fake shoes city" is outside.

On behalf of the processing line, Putian people learned technology and experience, but also sniffed the profit margins of counterfeit shoes.

According to industry sources, the profits of counterfeit shoes are three times the amount of processed products, while counterfeit shoes made by Putian people are hard to distinguish between genuine and fake ones, and the prices are low. Many consumers know that they are fake.

In contrast, the investment of tens of millions or even hundreds of millions of yuan to promote independent brands, but at the end, it is difficult to collect costs, such examples are too many, many entrepreneurs are prohibitive.

Counterfeit stigma makes pformation difficult.

Since 2010, Putian has intensified its efforts to crack down on counterfeiting.

Wu Haiduan, deputy director of the Putian Municipal Economic and Trade Commission, was working in the district and county, and said to him in the city, "Wu Haiduan, if you don't give up the fake and shoddy", you will "drop off the seat of your deputy district head."

In 2014, Putian City smashed 146 manufacturing and selling fake footwear dens, 5732 cases were investigated and dealt with, involving 260 million yuan, 156 suspects were arrested, and 1 million 760 thousand pairs of counterfeit footwear were seized.

On the other hand, in order to circumvent their Putian identity, the fake selling group even chose to register in different places and dispatch goods elsewhere.

The Alibaba has to authenticated the merchants who hold the Putian identity card in real person and in the field. Not only do they have to correspond with witnesses, but also for the "high-risk" businesses to check their products, site and delivery place.

Once suspected violations are found, they will be handed over to the public security and industrial and commercial enterprises in Putian.

However,

There are 2099 footwear productive individual businesses.

278 large scale industrial enterprises, about 200 thousand people engaged in the footwear industry related work, rely on severe crackdown, it seems that can not solve the problem, pformation is imminent.

"We need to combine congestion and congestion."

Jiang Zhixiong, vice mayor of Putian, said.

In March, after a few days' consideration, Weng Yuyao, mayor of Putian, finally decided to advertise the independent brand of Putian footwear industry on Taobao, under the pressure of being accused of "show up".

The city government has endorsed the shoe industry, and Alibaba has introduced traffic to launch Taobao's "China made Putian good shoes" marketing campaign.

Song Zonghu's business is one of the four first phase promotion.

One side shut the door of making false, open the window of the electricity supplier one side.

In order to alleviate the biggest problem faced by enterprises in creating brand names -- "financing difficulties", the joint venture of the municipal and district governments raised 10 million yuan to set up a special risk compensation fund for the electricity industry, and the total credit limit will exceed 100 million yuan.

The government also took the lead in putting 10 million yuan into partnership with venture capital to set up venture capital fund, and the electricity supplier invested 300 million yuan in the ratio of 1 to 30.

At night, in the past high imitation shoes Distribution Center - Putian Chengxiang District Anfu District, brightly lit, shoe traders and couriers busy shipping and shipping.

Some brands still have the shadow of the international brand. Although shoe companies try their best to innovate, they need to get rid of the "imitation" completely.