Home Textile Industry: Internet +, Tools Upgrading, Essence Unchanged

Since 2015, the micro business has attracted high attention from government agencies, Tencent officials, third party platforms and brands. Since the first quarter, Baidu index has continued to rise. Micro businesses are taking the lead by mobile terminals. The overwhelming popularity of "WeChat mall", "friends circle advertising" and "everyone doing sales" has swept the whole country.

The battle for channel has shifted from the PC side to the mobile terminal. The crazy layout is just beginning.

In June 8th, the first quarter of 2015, China's micro business report was released. The report pointed out that in the first quarter of 2015, the form of micro business has matured and has become one of the main forms of mobile social business. The rapid growth of mobile shopping and the improvement of social liquidity in 2014 provide a good tool for the development of micro businesses and a crowd base.

This year, many well-known enterprises in the home textile industry have launched the micro mall. Cai Shudong is responsible for the development and maintenance management of the blue silk feather micro channel. "Our micro business is known as the" home consultant ". At present, the test version of the system has been launched, and the on-line conference will be held in July.

It is reported that the new and old franchisees of blue silk feather can apply for the "blue silk feather home consultant" through the system. For those applicants who have a physical store under the blue silk feather line, they need to consult the local entity shop to open the blue silk feather shop, and they need to share the profit with the real shop. The goal of the real real shop O2O is to apply for the "home consultant" in the blank market of the blue silk feather, and its micro shop will be subordinate to the company headquarters, and the sale can reach the qualification of the local entity shop.

"Yes."

In the area, we hope that the existence of "home consultant" can help the development of the physical store, while we will take advantage of the survival of the fittest to replace the poorly developed stores.

"Take over."

Cai Shudong explained.

Blue silk feather has set up an innovative template for mobile terminal channel development in the industry, and comprehensive information disclosure will be displayed at this China International Home Textile Exhibition.

Throughout the market, the essence of "micro business" is net casting.

In fact, no matter what tools the shipping channel uses, the essence of sales is still to satisfy the consumer's needs that are not met.

We can do this for the "mobile e-commerce" consumer positioning, the main force of his (her) is 80, 90 young people, interested in cost-effective, convenient purchase, thoughtful service products, they like the paragraph, fast-paced network culture, entertainment, joy and interesting story brands and products, shopping arbitrary.

To seize the mobile phone terminal and satisfy the consumer's demand for convenient purchase, what about the brand's preparation in other ways? How many innovative textile enterprises will have the strategy of releasing the mobile phone business at this exhibition? Who will be able to respond quickly and get the top priority when the mobile Internet tide hits? This will be a great point in the 2015 China International Home Textile Exhibition.