Homogeneity Of China'S Home Textile Market Has Broken Through 7 Points Seriously And Occupied The Market.

China

The enterprise is in a very awkward situation at present. Homogenization is serious. It seems that there are many brands, many tricks and many choices in China's home textiles. But if you observe carefully, it is easy to see that most of the products of home textile enterprises are similar in style. If they are put together, it is difficult to distinguish their brands.

But if Chinese textile enterprises want to develop for a long time, they must overcome homogeneity. What hinders the innovation of Chinese textile design?

Fear of failure

Every innovation has some risks and innovation.

Can we get the recognition of consumers? Can an innovative home textile design achieve the desired results as expected? This is unknown before innovation, and innovative people do not necessarily have the ability to undertake innovation risk and responsibility, so the innovation of home textiles becomes difficult to start.

Inherent hindrance

Although it is a common disease for people to be happy and old, but usually there is a "new" choice to abandon the old "existence". It is called "sleeping well, living well or not". This shows that there is a conservative trend in human behavior. Since the existing home textile products sell well, it shows that people still like this idea, which restricts the entrepreneurship of the home textile industry to a certain extent.

Strength Handicapping

Innovation takes the road that no one has ever traveled before. Therefore, considerable strength is needed to maintain the input of human, financial and material resources needed for innovation.

Strong home textile enterprises are more willing to take advantage of the strength to seize the market and ignore innovation; home textile enterprises with innovative enthusiasm are also constrained by insufficient strength, so strength has become an obstacle to the innovation of home textiles.

Difficult process of innovation

It is very simple to make a group of home textiles, but it is quite difficult to redesign a set of home textiles.

The choice, the innovation of flower pattern and the change of style need to be checked at all levels, and gradually calculated. Such a flower pattern can fully show its aesthetic feeling on that kind of fabric, and the tailoring of that style can perfectly show its comfort. After all, the enjoyment of vision and physical comfort are the significance of home textiles.

Innovation returns are not high.

The technology content of home textiles is not high, and the product can be imitated very strongly. If the flower shape is altered slightly or the shape is slightly altered, it can enter the market openly.

This leads to the new product designed by a home textile enterprise, which is easily copied by other home textile enterprises, which makes people prefer you to copy me, and I do not want to innovate.

Inadequate innovation protection

This has returned to the characteristics of home textile products which are easy to imitate. Although many home textile enterprises have applied for various patents for new products, because of the particularity of the domestic market and the drive of economic interests, the phenomenon of piracy and piracy of patented products is coming and going.

At present, consumers' perception of home textile products is still in the perceptual stage. It is difficult to distinguish the authenticity of products from their intuition, which exacerbate the spread of product homogenization.

Lack of innovative talents

Although there have been a number of excellent domestic textile industry in recent years

But for the whole industry, it is far from enough. It still needs a large number of designers to meet the innovation of home textile industry for fabrics, fabrics and home textile styles. This requires simple and easy operation of fabric design software to improve the efficiency of designer design while achieving the perfect and realistic home textile effect.