The Home Textile Industry Will Be Subverted To Advocate "Geek" And Build A New Industrial Chain.

In recent years, the home textile industry "Internet +" Continuous upgrading. With the competition of home textile industry entering the white hot stage, many home textile brands are likely to be eliminated by the trend, which is no way to change the industry development rules.

For many industries, the traditional industrial age is very strong. I am afraid it is difficult to complete the transformation overnight. On the other hand, "Internet +" enterprises are constantly emerging, and have launched continuous challenges to the traditional enterprises, and become the weathervane that will lead the trend of the times.

Why? Home textile industry To be subverted, we need to start with the industry's big name first.

At present, the home textile industry has been occupied by several big brands for a long time. They have huge volume on the offline line, and the brand has accumulated long-term investments, and has been constantly blasting consumer eyeballs, becoming a synonym for the home textile industry.

But these big brands are very strong in the traditional industrial age. They even cater to the preferences of 50,60 people. They are old-fashioned, not fashionable, high in price and slow in new products.

For the young fashion crowd, these big brand beds are just the choice of the old age celebrity endorsement, the design stays in twentieth Century, the full screen Europe and America luxurious wind, is everywhere the local tyrant's faction, the product renewal slow, or is spends the money to advertise, the layer to lay out the goods layer by layer, this is simply intolerable scene!

Many consumers have no choice but to say that these are the choices of aunt, and we must move in. fashion Home, and so is the transformation of the home textile industry. Those mothers choose not to!

Internet Home Textiles brand Completely subverting the old mode of home textile industry, not only initiating design thinking in the home textile industry, advocating fashion "geek", but also building a new industrial ecological chain.

With user thinking as the guide, we build a fashionable life scene, with the most fashionable design language and cutting-edge technology materials, to help young people to have a fashionable and personalized living space with ease and ease. At the same time, from the design, production and sales of the whole process of monitoring, to avoid the middle channel links, to save advertising costs, to connect consumers with e-commerce direct sales mode, to ensure that the fashionable bed products can be sold at the bottom price.

The Internet home textile brand will focus on product design and production. It is not only ubiquitous "geek", but also an advocate of fashion theory. "Good material, environmental protection technology", high density and high density cotton material, ensure environmental zero formaldehyde, no whitening fluorescent agent, and more complex reactive printing process.

"Direct sale" mode, directly docking terminal consumers, eliminates the middle channel, does not do traditional advertising, so that each bed product has value for money, and the natural price is much better than the big brand. There is a better design than a big brand, with the quality of benchmarking, and the pursuit of fashion.

They generally have a paranoid pursuit of artistic innovation. "Rejection of mediocre design and rough products" is their portrayal of the spirit of geeks.