Can The "Coffee +" Shop Model Succeed?

The cross-border operation of garment enterprises is never unusual.

After the development of the garment industry, many enterprises will choose to cross the border and even devote themselves to various industries that are far from the industry, such as the investment in Li ion batteries, the entry of YOUNGOR into the real estate industry, the development of cross border electricity providers in 100 round pants industry and so on.

A "coffee fight" is starting. Clothing brands seem to have found another way to break through the retail Predicament -- the experience of "clothing + coffee" has been increasingly praised by the market.

The LA CAF cafe of Napa women's clothing in Beijing New Oriental world has become a place for consumers to relax, and China's first TEENIE WEENIE CAFE cafe has attracted a lot of attention when it opened in Hangzhou department store.

The reason why the current clothing store is keen to set up a coffee shop is because "coffee with you" has become a common shop cross-border operation mode.

Many clothing enterprises, especially the big clothing companies with considerable style and quality requirements, have set up cafes to pform brand entities.

When entity sales get cold, this way attracts enterprises.

A good way to patronize.

Earlier on

There is a cafe at the bottom of the Gucci Museum in Florence, Italy, where visitors and tourists can have free meals; the Hermes house also provides customers with champagne and coffee desserts; journalists have tasted free coffee and drinks in the store of Alston.

In short, under the premise of close to the brand positioning of enterprises,

It can also extend more unexpected ways to consumers.

The added value of such cross-border operation may be higher and more worthy of enterprise input.

Analysis of the industry, this way can enhance brand stores diversified services, and closer relations with customers.

It is reported that more and more clothing enterprises begin to praise the way of starting coffee shops in the physical stores, which may become the mainstream business items of the enterprises in the future.

As an extension of the industrial chain, clothing shops such as cafes and other leisure places suitable for consumers can not only enhance attractiveness, but also generate income for business operations.

In that case, wouldn't it be better if we could create more experience with corporate characteristics?

According to reporters, there are more forms of cross-border clothing. For example, Chinese style clothing companies can promote tea shops in physical stores. Positioning young people's young or fashionable men's wear brands can set up DIY studios, allowing consumers to create graffiti. The main outdoor sports brands can also create mini sports areas in stores, and enhance consumers' sports entertainment experience.