Several Choices Facing The Development Of Sporting Goods Industry

In August 8, 2015, when Lining was founded in 25th anniversary, Li Ning Co said that the bid for the Winter Olympic Games was successful.

The industry brings new opportunities. At the same time, announcing the resumption of slogan "anything is possible", marking the pformation of Li Ning Co from traditional sports equipment suppliers to "Internet + sports life experience" service providers.

Prior to this, Lining has begun to integrate into the ranks of intelligent sports products.

In July of this year, Li Ning Co jointly launched two smart technologies.

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One is the national brand that occupies an important market share in the field of traditional sports products, and the other is innovative enterprise with unique internet thinking. The combination of the two will help Li Ning Co adjust its service direction in the Internet based market environment.

The ambiguity of brand positioning and the serious homogenization of products are the common problems faced by the sporting goods industry.

The Internet is just the driving force for creativity and innovation. The combination of entity and virtual creativity is a breakthrough in the future manufacturing industry.

In October last year, the State Council issued some opinions on accelerating the development of sports industry to promote sports consumption. It defined the sports industry as green industry and sunrise industry, and determined the goal of "the total scale of sports industry in 2025 exceeded 5 trillion yuan".

It can be seen that at present, the sports products industry with insufficient motivation and lack of "sense of the times" has great prospects for development. It is urgent to improve the operation strategy as soon as possible.

There are several options for the development of the sporting goods industry.

First is the precise formulation of brand strategy.

Despite the trend of the Internet plus, young people are facing more. But with the rise of the national sports movement, people of different ages begin to understand and accept intelligent devices.

Enterprises should promptly identify the market choice of the brand in the current market environment, respond to the fluctuation of the economic environment with multi-level product structure, and change the sales mode of "keeping the same pace and changing everything".

Second, speed up the integration of online and offline businesses.

O2O is unquestionable for the benefits of traditional enterprises. Although it is impossible to predict how long O2O can play in the development process of enterprises, at least it is an indispensable means to enhance communication with consumers at least.

One of the most important points is the foothold.

That is to say, "return to the root".

Marketing is a way to strengthen external communication.

It can really enhance user stickiness and enhance the desire to buy and return to the product itself.

Under the trend of "humanization", more manufacturing enterprises begin to think about ways to obtain high-quality users.

Only by developing the current consumption demand and concentrating on solving the pressing problems encountered in people's daily sports, can we achieve effective pformation of intelligence and create long-term brand value by making good use of external factors such as data, information and intelligent technology.

At the same time, the sporting goods industry has to face the fact that sports are not social or clothing, food, housing and travel.

While trying to change the traditional industries, the Internet should also be sober as an enterprise. This "smart wear and wear wind" problem of time will enhance the driving force of innovation so as to effectively respond to new market behaviors.