Every Marketing Expert Is A Psychologist.

Every marketing expert is a psychologist. They have a certain level of psychological research on customers. The key point of marketing is to establish a sense of trust. The premise of establishing a sense of trust is to study the psychology of customers, to understand the true thoughts and desires of customers' minds, and then to solve customer problems and meet the needs of customers to achieve the purpose of paction.

Marketing experts are not just selling products to customers unilaterally, but standing at the customer's position to help customers buy products.

His words and manners convey the message to his customers that he is seeking benefits for his clients, rather than his purse for emptying customers.

If we want to achieve this level, we can't afford to sell sales blindly. We should also seriously consider the psychology of customers.

Understand customer preferences and needs.

The breakthrough point was found.

If you don't know what the other person wants and what the other person wants, you can hardly succeed in marketing him.

However, even if you know these things, you can not use accurate and powerful language to depict, nor can you start the other party's desire to buy.

There are three steps to deal with the psychological process.

The first step is to enter the world of the other person.

The second step is to bring customers to the edge of his world.

The third step is to bring customers into your world.

In fact, in recent years, "

"And" marketing coach technology "are all triggered by this one.

And the key is precisely the first step to describe the desire and vision of the other person in an accurate language in order to enter the world of the other person.

In addition to these immediate methods, you can also build trust by stepping up the deal.

If you want to buy a larger order, you may design a multi step paction.

The first step is to let the other party pay a small price to get the value and benefit from it.

The second step is to carry out consultation to provide guidance for customers to use products.

The third step is to complete all pactions.

The fourth step is to enable customers to witness service and develop new customers through their customers' testimony.

The advantages of doing so are:

First, you can easily complete the first paction through a lower amount and expand the front end.

Second, after the completion of the paction, you can quickly provide services for each other, so that customers can verify your integrity and enjoy your value.

Third, you get more opportunities to communicate with customers. More communication means more marketing.

Why are big tycoons such as QQ, WeChat, micro-blog, 360 and so on now free to start up, but they can create huge returns? The reason is that they first let customers enjoy the value they offer, then they will come down, and then slowly marketing.

Unless you can give the customer 10 times the value, you are entitled to receive 1 times the return.

You need to design your marketing process so that customers can experience your value first and then pay for it.

In doing so, your reward will double, because customers will only pay the money after they get the value, and you will shoulder the risk of all pactions.

What did you do wrong? Keep your customers out of the door. Right, that's the value.

If you insist on getting the first reward and providing value, you will drive the potential customers out of the door, and if you win the lost customers, you will earn more.

There are no strategies and methods to make money everywhere, and marketing of different products requires different combinations of marketing strategies.

You have to test your ideas before they are put into large scale.

"Logic is not credible.

The analysis is not credible, the authoritative theory is not credible, the successful experience is even more unreliable, even...

Even I can't believe it. "

Therefore, before you start a marketing strategy, you must spend a little time, effort and even money to test your overall plan and see if the feedback from customers is enthusiastic.

Testing will help you minimize risks.

Once the test results are good, let them be magnified.

Curiosity killed the cat.

Likewise, curiosity can also help.

Spend money on it.

If your product or your description of the product can inspire the curiosity of your customers, then you won't have to worry about marketing any more.

Marketing is a magic trick. Once exposed, the brilliance will fade.

Now, change your advertisement and the description of the product immediately.

"Make sure that advertisements are like magic, riddles, and half naked girls.

Customers can not help, want to open the surface, see the inner.

And the price of revealing is buying! "

However, a premise is that your product must be able to give customers the real value, do not exist deceptive behavior, do not sell sheep's head, sell dog meat, cheat can only do a moment, the product can give customers real value, so that customers can follow you and fall in love with you!