Upgrading Or Elimination, 2016 Textile And Garment Industry Turning Key Year

Wu Xiaobo said, "I have a great experience in China. I can't buy a good towel or fade or take off silk, but I can get a nice towel in Japan for 30~40 yuan."

This is a big problem. We are not without money, not unwilling to pay for quality, but because the concept of good quality and low price has been formed for a long time in the manufacturing field.

With the rise of the middle class consumers in China, the logic of cheap and good manufacturing is broken.

From this perspective, I have great confidence in the pformation and upgrading of China's manufacturing industry.

Since 2015, domestic consumer demand for textile and apparel industry is still weak, and consumption of major overseas developed economies is still in the doldrums. The cost of cotton prices and chemical fiber prices fall to a certain degree of support for the industry's profits; the textile industry is relatively stable in the case of improved cost side; the clothing industry inventory has improved slightly, but is still facing greater business pressure due to the weakening of terminal demand.

Financially, 2015.

Revenue growth continued to fall, profit growth was basically flat, profitability remained stable, debt burden fell slightly, garment industry revenue and profit growth in 2015 had a significant decline, inventory adjustment has been improved, financial burden has been reduced, business is now on the security level of debt is acceptable.

Looking forward to the demand in 2016, under the expected growth rate of household disposable income, the domestic demand growth rate of the industry is still under a slight pressure, and the demand of foreign main consumer bodies is hardly improved. However, the export upgrading effect brought by the devaluation of the RMB will improve the external demand.

In terms of supply, the new capacity of the textile industry will be controllable in the future, and the growth rate of clothing investment will remain at a high level. However, the industry leading enterprises have already adjusted their inventory. The adjustment is expected to continue in the future. The overall supply and demand pattern of the textile and garment industry will not change substantially in 2015.

In terms of competition,

Concentration is still very low. Fast fashion brands have intensified the competition in the industry, and the competition among e-commerce channels has become increasingly fierce. The export competitiveness of the industry has been maintained, but there is a further downward pressure on the market share by the cost comparative advantage of Southeast Asia.

In terms of cost, cotton prices or rebounded in the main raw materials, but the price of chemical fiber will remain low. At the same time, the cost of clothing channels will remain high, and enterprises will still be in the stage of closing stores.

In terms of finance, the overall scale of the textile industry will continue to grow at a low speed, and the debt burden and debt repayment targets are expected to remain stable. The garment industry will still be in the adjustment period and its financial performance can hardly be substantially improved.

The era of mobile Internet is a new era of taking users as king, experience as king, speed as king and platform as king.

Now, from the IT to the DT era, the application of big data is deepening and extensive. This is an era of subversion at any time.

Those who have created countless brilliant core competitiveness are becoming the shackles of enterprises, without change means death.

In the mobile Internet era, market competition will change from extensive competition to differential competition. Whether it is the service economy or the experience economy, it will enter the era and eventually evolve into the change of organizational mode.

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In the past, we talked about scale. The future may be a small and beautiful era of differentiation. Every field may have small, beautiful and exquisite personalized companies, each of which has its own specific consumption community, which may change the final pattern of the industry.

According to the industry's understanding, the 2016 home textile industry will be a turning year.

First, the traditional way of relying on scale expansion has come to the ceiling. Next, we must rely on brand and quality, relying on product innovation and difference, in order to capture the trust of consumers.

Two, the brand has shifted from bed products, towels and carpets to the whole category of cloth and home textiles. The barriers between product categories have gradually become blurred.

The ability to integrate can be improved.

The three is the emergence of personalized home textile enterprises, which will adapt to the changing market demand, actively promote the integration of online and offline channels, and make the product quality and style conform to the new middle class and young people's preferences.

Four, the industry shuffle has reached the critical point. A small number of products with poor quality, single channel market, old equipment and poor post-processing will be eliminated.