78% Of Chinese Consumers Do Not Buy Luxury Goods In China.

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According to a report by Fortune Character, a consultancy, half of global luxury sales in 2015 came from Chinese consumers.

78% of Chinese consumers do not buy luxury goods in China.

According to data from Fortune Character, Chinese consumers spend 116 billion 800 million dollars on the middle age of such goods, accounting for 46% of global luxury consumption.

In addition, over $91 billion of luxury consumption takes place overseas, which means 78% of Chinese consumers do not buy luxury goods in China.

The price difference is the main cause of this result.

According to the report, the price difference can be as high as 80% in the category of high-end drinks and watches, but other clothing, perfume and cosmetics are below 30%.

Wang Weiqin, an expert in tax research at Shanghai Jiao Tong University, explains: "these products are

It is the reflection of tax cost, delivery channel, rent and gross profit rate.

Therefore, the goods that consumers buy from Hainan duty-free shops are still more expensive than those purchased abroad. "

But with the adjustment of the national economy, less and less reliance on manufacturing industry, and more emphasis on consumption, which will bring more pressure to the retail terminal, they need to find ways to maintain the consumption power of the Chinese market itself.

Fortune Character chairman Zhou Ting pointed out: "we need to solve the problem of consumption outflow through supply and demand sides."

This means improving the quality supervision and technology level at the supply side, and promoting tax relief to reduce the overall retail price.

He pointed out Japan and South Korea.

We supply all kinds of well-known international brands and local products.

The improvement of the quality of local brand is the guarantee of consumption.

Nelson's latest China consumer confidence report shows that Chinese consumers are generally optimistic about the future. In the fourth quarter of 2015, China's consumer confidence index increased by 1 points to 107.

And consumers' willingness to spend increased two points, reaching 48, the highest level in four years.

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And consumers' willingness to spend increased two points, reaching 48, the highest level in four years.