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The Marketing Strategy Of Japanese Entities Is Worth Learning.

2016/2/19 10:22:00 104

JapanPhysical StoresMarketing Strategy

As the Chinese people use e-commerce shopping, most of them will pay attention to the price of the electricity supplier first. The price of the general electricity supplier is cheaper than that of the line.

In Japan, there was an institution that did the corresponding investigation and enjoyed the fun of shopping, which was the first reason for Japanese consumers, and the second reason was "cheaper than the physical store".

The most reliable thing about Japanese entity industry is that there are many brands, no defective products or fake products.

Japanese businesses are very strict in checking the quality of products. If you buy defective products in the shopping malls, you will not only get large compensation, but also have to apologize in person.

The biggest advantage of buying things in Japanese department stores is reassurance.

For example, the popular southern Japanese tofu, which is based on the hand handed inheritance of tofu shops over the past decades, has created a unique visual system. It has introduced a male pre tofu, made a paddle like "blowing bean curd shop" quarrel to the soup tofu boy, male -TOMOTSU, green soybean tofu, soybean milk rock, thick fried tofu captain, and tofu pill captain.

The price of Nan Qian tofu is four times higher than that of Japan.

It is also the introduction of more hand-made tofu on the theme of comics. All kinds of cross boundary derivatives have made the rhythm of Japanese handmade tofu empire.

Japan has long implemented taxation policies on enterprises engaged in e-commerce in its territory.

At present, whether China's taxation of electricity supplier enterprises is still in the process of discussion.

As China does not levy taxes on online shop companies, the threshold for setting up shop in China is low, which makes the Internet price advantage.

And the price advantage of Japanese electric business enterprises is not very obvious.

Recently, Japan's grocery brand "Muji" global

Flagship store

It is open in Shanghai.

On the day of the opening ceremony, the queuing queue waiting to enter the shop shook the circle of friends. Some netizens Tucao said, "this scene is comparable to the 2010 Shanghai World Expo queuing in the hottest Saudi Museum."

In the current era of global e-commerce continues to rise, Japan

Physical store

Not only did not cool down, but also showed its sense of value and vitality.

What is behind the "good living"?

The Japanese design industry has been pursuing precise content orientation. At the very beginning, we must respect the commercial location and make concrete design.

Just as we do museums and science museums, we first do exhibition design and then do architectural design.

Japanese investment is not a landlord mentality, but a common operation.

It took fifteen years for Tokyo to start its business, and some of China's most famous shopping malls took half a year from design to opening, and more than 2000 people worked all night before opening.

  

Japan

The song house department store is designed by the original research institute. Zhang stressed the original state of things and insisted on the scene design of the experience of commercial real estate.

First, the design of brand oriented place in commercial design is emphasized, emphasizing that the department stores and brands convey the high quality of life together.

Consumers love of course.


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