Adidas'S Brand Sales Are Strong And Fast Forward.

According to the latest report released by Adidas group of German sporting goods company, driven by its brand and strong regional sales, the group's net loss in the fourth quarter narrowed to 44 million euros from 139 million euros last year.

Annual net profit rose 29% to 640 million euros, and sales rose 10% to 16 billion 900 million euros.

As of the fourth quarter of December 31st, the group

Up 68.7%, even though it was 31% higher than the same period last year.

This performance was affected by a non operating goodwill impairment loss of 34 million euros, involving fourth US $16 million in the fourth quarter and $17 million 800 thousand in Latin America.

Group's fourth quarter sales rose 12% to 4 billion 200 million US dollars, mainly under its brand Adidas and

Driven by them, they rose by 16% and 5% respectively.

For the whole year, group net profit rose 29% to 640 million euros.

Rising 10% to 16 billion 900 million euros is mainly driven by sales of double-digit growth in Western Europe, Greater China, the United States, the Middle East, Africa and Asia.

Adidas group has increased its revenue forecast in 2016 and expects double-digit growth this year.

Sporting goods manufacturer Adidas group, headquartered in Germany, will participate in the European Football Championship held in France and the Olympic Games in Rio.

Adidas CEO Herbert Hainer believes that 2015 was a very successful year.

The group achieves all major financial objectives and exceeds its initial goal.

For the development of 2016, the group will remain optimistic and believe that the state is stronger than ever.