Masha Ma'S Aggressive Expansion Is Unstoppable, Saying It Wants To Open 100 Stores.

For the international fashion industry, there is no better way to expand its brand than expand.

When Chinese designers go abroad, the speed of expansion can be regarded as cautious and steady.

However, Masha Ma, recently represented as a cutting-edge designer, has said that it will open 100 stores in mainland China in 2022.

For Chinese designer brands, even for international designer brands, the speed of expansion is still somewhat radical.

However, the designer herself said that apart from the expansion, she would also focus on expanding her personal brand.

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At the end of this year, the catalogue will be added, and men's clothing and handbag products will be introduced.

Let's take a look at the young designer's achievements today.

So far, she has opened 10 stores in China's top stores, and only three years after her return.

This is not easy for designer brand to achieve such a result in such a difficult retail environment.

However, she herself said that it was necessary to establish

The first real international designer brand.

At present, this expansion speed may be a bad thing for some brands, but for Masha Ma, because the brand cutting has been highly recognized, radical expansion can make the brand reputation go out.

Is it a China?

The model? She was not satisfied with the label. "It doesn't make sense to me," she said.

However, it is interesting to note that this at least brings hope to the brand industry of Chinese fashion designers who are still developing.