Focus On CHIC Exhibition, Customer Intelligence Store New Business Approach

In March, Asia's largest and most influential China International Clothing and Accessories Fair (spring CHIC), with the theme of "linkage and future", was unveiled on March 16th to 18 at the National Convention and Exhibition Center (Shanghai), bringing vitality to the pformation of brand and the change of market structure.

More than 1300 brand enterprises from more than 20 countries and regions: love, dream bazaar, Semir, XTEP, Taiping bird, and argenton...

Let's get together.

In 2016, along with the new start of 13th Five-Year, the continuous upgrading of soft power has become one of the main keynote of innovation and development in all walks of life.

The business forum of CHIC exhibition, the "business new ecosystem, new growth momentum" Business Forum gathered experts from all over the country and Internet cafe to share business solutions such as channel change, fashion trend, new consumption demand and new technology application in garment ecosystem, focusing on the new development of fashion industry.

On the spot, Huayang Xintong CMO Wu hope shared with the public participants the innovative ideas and landing examples of "smart retailing" starting from the retail business.

She said that in recent years, the production, management and management of garment enterprises

Elements are changing rapidly with the adjustment of industries, such as the internal structural adjustment of various innovative management modes under the Internet + trend, and the optimization of channels brought by terminal upgrading, which makes garment enterprises continue to walk on the road of "change".

First of all, we should give full play to the natural advantages of physical retail, drain to store customers, realize the entity store mobile, open up the online shopping experience and customer data on line and line, achieve precise marketing services and fine member management, and enhance the sustained competitiveness of enterprise brand with big data analysis. O2O

In terms of management, it is necessary to achieve a unified management and decentralized management mode, solve the franchisee's management problems, and bring better brand shopping experience to customers.

Multi channel management can be concentrated on a platform, through the systematic management system, flexibly set up the distribution system, at the same time, realize the resource sharing of brand service and customer data.

Here, she gave special reference to the customers.

The concept of "one store one mall" enables enterprises to solve the conflict of interests between online and offline outlets and franchisees in the process of layout of the whole channel.

According to the market demand of different regions, the brand can adapt to the regional differences of the northern mink and the South and the individual differences of each store, so that each store has its own right to operate according to its characteristics: stores can flexibly configure online commodity information, such as on-line goods, prices, preferential activities, etc. at the same time, brand headquarters can also control the whole sales process and brand service through a unified customer background, so as to achieve a unified and flexible business innovation mode.

Implementing retail stores

When upgrading, the "regional electricity supplier" will be more suitable for the chain of retail chain stores.

It is learnt that the smart store solution can bring the advantages of the clothing brand into full play while realizing the upgrading of the retail stores from the multi dimensions of management mode, channel development and marketing services.

If the store with personalized product and service concept is the tentacle of clothing brand to consumers, then the innovative marketing and business mode is the foundation for the brand to shine.

In particular, the emergence of more and more new marketing models will take place in the position of popular fashion brands to constantly deconstruct new models and continuously upgrade new thinking.

Women's clothing industry, as a field with keen sense of smell, has been innovating the layout of lifestyle in many brands.

Such as the group of Napaga, the excellent partner of Huayang Xintong, independently set up LA caf coffee shop; the "Luo Yi Garden" fashion art living hall of Europe, the Lifisee art space of the pink wardrobe...

And so on, in the "most beautiful women" exhibition area, show the new business format of women's clothing brand.

CHIC2016 spring exhibition is one of the main features of the Internet.

The "link future" pavilion has become the highlight of the 2 Pavilion, and the new fashion has been opened up by intelligent matching.

Huayang Xintong carries its brand Linke leading retailer Internet pformation solution: the leader O2O platform and the Linke shop leading intelligent store unveiled, the product injecting the Internet gene into the traditional industry, with its innovative and technological sense, causing many exhibitors to compete and experience.