Traditional Pyramid Marketing Is Playing Electronic Commerce, Micro Business Flags And Internet Coats To Change Network Pyramid

With online shopping,

With the development of marketing methods, some pyramid selling personnel have also played an important role in the Internet.

Recently, SAIC issued a new risk warning warning for new pyramid selling activities.

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In the name of "multi-layer distribution", "consumption investment" and "mutual aid for tourism", the development personnel take up the relationship between upper and lower lines, sell products and services and engage in pyramid selling activities.

Li Xu, President of China Anti Pyramid Sales Association, told reporters.

That is, traditional pyramid selling has worn a "waistcoat", playing the banner of e-commerce, original stock investment and micro business, and the essence of pyramid selling has not changed.

As long as there are three characteristics of "pay for entry fee", "pull the head" and "make up team payment", they are suspected of pyramid selling.

Network pyramid schemes are more fraudulent

Efforts to crack down on pyramid schemes have been increasing, and pyramid selling offense is constantly being updated.

Zhang Jingli, deputy director of the economic crime investigation bureau of the Ministry of public security, has said that despite the remarkable achievements made in recent years in cracking down on pyramid schemes in China, the situation is still grim.

"Especially in the past two years, illegal pyramid schemes and illegal fund-raising criminal means interwoven, social harm and influence is huge. The" Internet + "concept of pyramid selling is developing rapidly, and WeChat pyramid selling has emerged.

Zhang Jingli said.

The General Administration of industry and Commerce pointed out that the new pyramid selling activities, under the banner of various new network concepts and new marketing methods, attract people to take part in the way of false, exaggerated propaganda and potential high returns.

In Li Xu's view, network pyramid selling is more confusing.

"Now the network pyramid selling, especially the micro commercial mode of pyramid selling, through the circle of friends, and products, it is difficult to distinguish."

He said.

Li Xu further indicated that pyramid selling of micro businesses was baited with high returns, and many people were puzzled by this superficial phenomenon.

As the network speeds up across regions and spreads, the number of participants has increased rapidly.

And this kind of network pyramid selling also makes safeguarding rights more difficult.

Li Xu said that the majority of the development of fraudsters are mostly netizens, and the pactions are mostly on the Internet. Many people have not met with the on-line, or even do not know who is on the line.

"A lot of pyramid selling personnel who are under the guise of micro business can't find a platform or website.

Capital chain and personnel chain are broken, and safeguarding rights is more difficult.

Li Xu said.

Monitoring and investigation mechanism is being established step by step.

SAIC also said that the legitimate rights and interests of domestic consumers who buy overseas services or products and pay for activities overseas or through overseas websites can not be fully protected by national laws. Moreover, introducing or participating in pyramid selling activities is an illegal act in itself. It belongs to the object being investigated and dealt with, at risk and responsibility.

In order to avoid being deceived, how should we tell whether it is suspected of being pyramid selling? SAIC said that no matter how the pyramid selling organization disguised itself as a way of disguised itself, as long as we have three points at the same time, we can conclude the suspected pyramid selling, that is, "pay the entry fee", "pull the head" and "make up the level of team remuneration".

Concretely speaking, paying or disguised payment of entry fees is the only way to get the remuneration and the "qualification" of the offline development when the money is paid in; to pull up the head, that is, to develop the offline directly or indirectly, and to form a hierarchy according to a certain order; the composition of the level team remuneration refers to the remuneration in line with the sales performance directly or indirectly, or the remuneration or rebate based on the number of personnel directly or indirectly developed.

Li Xu said that as long as these three characteristics have been mentioned, they are suspected of pyramid selling.

Therefore, we must have a sense of risk prevention, and do not believe in the lies of getting rich overnight and investing little in high returns.

In addition, at the end of last year, Liu Yuting, deputy director general of the General Administration of industry and commerce, said that at present, China's network pyramid selling monitoring and investigation mechanism is being established step by step.

In 2011, after the six sector launched a special action against network pyramid selling, SAIC actively explored the establishment of a long-term mechanism for monitoring and investigating network pyramid schemes. In Chongqing, Fujian, Quanzhou and other places, it carried out the pilot work of monitoring and handling network pyramid selling in the industrial and commercial sector, formulated the supervision system of network pyramid selling, and set up relevant cooperative working mechanism.

Liu Yuting said that we should explore and establish a mechanism for monitoring and analyzing network pyramid selling technology. We should carry out scientific monitoring over a number of evidences such as the operation mode of pyramid selling organization, the direction of fund pfer, website establishment, personnel joining process, and the participation of personnel. We will find clues in time and coordinate with all regions to investigate and curb the spread of MLM.

In addition, SAIC suggests that investors should rationally choose legal investment channels.

Before looking for investment targets and selecting network franchisees and channel providers, they should check their basic information such as registration and qualification, carefully analyze the source of profits and determine whether the so-called high return is in line with the normal operation rules.

On the other hand, we should know more about investment projects, carefully verify the funds, stock rights and stocks that are advertised on the Internet, and we can actively reflect to the local industry and Commerce and public security departments the clues of illegal pyramid selling activities discovered and mastered.