Smart Running Shoes Emerge In An Endless Stream, The Major Brands Open The Intelligent PK War.

With the development of mobile intelligent devices, most domestic and foreign brands are eyeing the wearable smart products market. Smart watches, smart bracelet, smart glasses and other wearable smart products emerge in an endless stream. Even underwear brand Vitoria's secret is not to be outdone. In 2014, the underwear Incredible with heart rate monitoring module was set up.

With the adaptation of intelligent equipment and the movement becoming more intelligent, the international movement will not miss such a blue ocean. At the beginning of the 1984 Olympic Games in Losangeles, Adidas Micropacer had joined the intelligent element. Although it simply carried a pedometer on the tongue, it was a very advanced concept more than 30 years ago.

In 2006, Nike and Apple jointly released the Nike+ iPod smart wearable device.

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For example, the wearer can plug in the Nike+ smart chip in the groove of the shoe bottom, and grasp his movement state at the first time.

The intelligent shoes can be connected with iPhone, and the data of jumping height, moving speed and the intensity of confrontation can be obtained through wireless pmission, so that the motion can be quantified.

As an old rival of Nike, Adidas is also not to be outdone. MiCoach came into being. It collects data through data monitoring, and injects data into its service website. It can customize the training plan that best meets its needs for every trainer.

No matter when and where, during the entire training process, this set of equipment will be guided by the preset target and real-time physical state. It is equivalent to having a professional coach who can provide training services at any time for 24 hours.

Not only international brand, domestic

Also began to layout the field of intelligent sports, want to get a slice of it.

In March 16, 2015, Li Ning Co officially announced the strategic cooperation with the company (millet ecological chain enterprise, millet Bracelet founder), and launched the two smart running shoes with different prices.

It can be said that through the Dongfeng of Xiaomi, Lining laid the leading position in the field of intelligent running shoes in China.

In March 2, 2016, the expensive bird launched its 10km professional speed type running shoes in its Tmall official flagship store, the code name G10. The initial price is 399 yuan as compared with the Lining intelligent running shoes "strong Jun".

As an upstart in the field of professional sports, the noble bird did not emphasize the concept of intelligence in this intelligent battle. Instead, it made a big fuss about the performance of the product. It clearly conveyed to the consumers a psychological hint that "I am intelligent in professional running shoes and I am very professional in smart running shoes".

It is a successful marketing case.

It can be seen that this is a pair of 10KM professional running shoes that have been successfully developed for the first time after the return of the brand.

Breakthroughs in product R & D can fully meet the daily needs of professional runners, including ten core functions such as G-2HT ladder shock mitigation and integrated suspension, which have been recognized by many runners. Several professional runners evaluation platforms have recommended this product and approved their high ratio.

It is undeniable that the alternative intelligence campaign launched by the birds and birds has formed an invisible barrier to the brand that will release intelligent products later.

His views on intelligent sports equipment are thought-provoking.

For the sports brand itself, whether we should put the professionalism of the product in the first place or blindly follow the trend of speculation and intelligent concept is indeed worth discussing.

Compared with the international sports brand, to provide consumers with professional sports products, the innovation of R & D should be the breakthrough point for domestic sports brands to first see inside, and in the prevailing trend of intelligent trend, blindly follow suit and enter the field of intelligent sports forcefully, even at the expense of "price war" to lower commodity prices.

It is indeed a disappointing "deviating from the right track".

For consumers or runners, the most important thing for a pair of running shoes is actually wear and professional function protection. After all, no consumers are willing to buy a smart running shoe that can't even meet basic runners' needs.

At this stage, the concept of intelligence is still entertainment, and technological innovation is not the first.

It is easy to see that the users who use intelligent motion equipment carefully can see that its advantage lies in its interest and interaction. It can monitor its state of motion and motion data at any time, and share it with friends. To a certain extent, it can stimulate people's enthusiasm for sports.

But it does not have a real impact on fitness activities, and it can not satisfy users' actual needs in addition to sharing, resulting in little user stickiness and becoming a "toy" among users.

With the increasing enthusiasm for sharing, users of this kind of products are gradually losing.

For users with greater exercise intensity, the accuracy of such products can not meet the needs of these high-end users.

At present, the domestic intelligent sports equipment is monotonous in function, and there are no special breakthroughs or innovations. In the long run, the attraction to users is only for a while.

This is doomed that intelligent motion equipment can not really enter the mainstream market at present, and it needs time accumulation and technology improvement.

As consumers and users, of course, we are very much looking forward to the collision between sports and technology, which can bring us benefits. If we can not take the same attitude as Nike, spend 10 years to really integrate the advanced research results of digital technology, electronic engineering and mechanical engineering to develop a smart running shoes, what is the "intelligent movement"?