Shenzhen Fashion Week Leads The Domestic Fashion Industry

Designers, home and abroad professional fashion buyers and fashion market value chain partners in Shenzhen fashion week's three-dimensional platform docking, communication and extension, Shenzhen fashion week catalyzed the future development of fashion design, and will become the most important pole of domestic fashion week.

The picture shows the show of Shenzhen fashion week.

In March 18th, the 2016 autumn and winter series (A/W 2016 SHENZHEN FASHION WEEK), a high-profile fashion week in Shenzhen, opened at the Cove Beach of the overseas Chinese town on the happy coast.

On the basis of the success of the first Shenzhen fashion week, the fashion week has further strengthened the role of the advanced force platform, including the agglomeration of factors, international cooperation, efforts to promote design innovation, and so on. The scale and level have been further improved. A total of more than 200 brands and designers from more than 10 countries and regions in the world have made a new appearance; home show has also increased to more than 60.

Shenzhen fashion week, with its "international platform, original design, commercial landing and national fashion" as its location, has actively joined the international fashion week's mainstream resources and systems, and has been included in the global fashion week release sequence, making it an important part of the international fashion scene.

The international platform has also attracted a number of international designers and brands to join, including the famous American designer reality show competition "Tianqiao Fengyun" winner of the fifth season Leanne Marshall, the famous American designer Malan Breton, the British fashion brand GLAMOROUS, and the famous designer Pan Yiliang of Taiwan, China.

The international designer's platform BLESS'ED ARETHE MEEK (TUDOO), HK FASHION FETE, Design Renaissance Foundation and other designers set up the joint exhibition of international designers.

The bottom line of fashion week's influence: 70% of high-end women's clothing in the country are concentrated in Shenzhen.

At present, Shenzhen has more than 2000 garment enterprises, 300 thousand employees, 30 thousand fashion designers and more than 1000 clothing brands. In 2015, the output value exceeded 200 billion yuan and exported nearly tens of billions of dollars. The market share of Shenzhen fashion industry in China's key cities has exceeded 60%, and 70% of the high-end women's clothing in the whole country are concentrated in Shenzhen, which also has a certain impact on the international stage.

Shenzhen has become one of the most popular fashion industry bases with the most original domestic brands, the most complete industrial support and the most significant cluster effect.

Shenzhen garment industry association interviewed by the media said that the output value of Shenzhen garment industry last year accounted for 10% of the whole country. It became an important force to promote the pformation and upgrading of Shenzhen's industry and the development of fashion industry. 6 of the domestic brands of women sold in the shopping malls of the first tier cities in the country came from Shenzhen designers, and 6 of them were from Shenzhen designers.

Women's clothing brands such as "manasfield", "movie international" and "singer" have occupied an important market share of domestic brands.

In addition, as a "capital of design", every year, there are constantly new independent directors in Shenzhen. At the same time, the platform of Shenzhen fashion week is open to encourage independent designers to publish their works.

In this fashion week, designers include Pan Yiliang, Wang Dacheng, Liang Zi, Xie Haiping, Jia Yan, Ye Weicheng, Huang Siyi, Zheng Tao, Zheng Tao, and many new design works will be released at home and abroad.

Equal emphasis on design and fashion business

One of the themes of Shenzhen fashion week is original design and commercial landing. The leading edge of Shenzhen fashion week is not only on the T extension platform, but also for every fashion buyer, investor and buyer.

In addition to the main venue, the "Shenzhen fashion week SHOWROOM" held in the same period will not only expand to 2000 square meters, but also collect high-quality domestic and foreign designer brands.

This SHOWROOM has brought together more than 100 independent designers and brands at home and abroad. The fashion buyers from all over the world can immediately place their favorite entries after visiting the site. This year, SHOWROOM also introduced the original design integrated online platform, such as cloud club, D2M, and so on, and shortened the offline order process that took about 3 hours in the past to 40 minutes.

At the same time, the fashion week in Shenzhen has been supported by many advanced forces in the fashion industry, including the creation of a new international show by the edwey Xuan group.

Shenzhen Fashion Association, the sponsor of fashion week, established the market oriented orientation many years ago, and organized it from 1999 to 2015 for more than 10 years in a row.

Participated in the promotion activities at home and abroad, successfully held the China (Shenzhen) international brand clothing and apparel Fair for 15 years in a row; at the same time, in the direction of internationalization, organized enterprises to participate in the London Fashion week for five consecutive years. In the past three years, the company continuously launched its brand into the world's largest New York week, promoting Shenzhen.

Continue to move towards internationalization.

According to Shen Yongfang, President of Shenzhen clothing association, Shenzhen is now striving to build a headquarters economy of fashion industry, striving to turn from cost driven and quantity driven dependence to a new round of industrial pformation of technology, brand, design, creativity, culture and mode innovation.

In the coming years, Shenzhen fashion week will be the best combination platform for domestic and even international original design and business landing.