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Clothing Store Display Key Points Are Skilled, And No One Is Afraid To Enter.

2016/5/22 22:28:00 54

Clothing StoreDisplay Of GoodsMarketing Strategy

Fullness, serialization, color separation, stereoscopic.

These are the basic principles of display -- from the overall consideration of display.

Adopting these principles will help you arrange the products from a holistic perspective; give the most prominent position of the distinctive shoes; decide how to put the shoes in a more fancy form; and how to deal with a series of collocation.

In other words, these principles are both the beginning and the ultimate goal of your display plan.

It will help you integrate the display base with the display tools to create the most perfect visual effect.

The guiding principle of display is in the overall effect. In the final display, many display principles will overlap and merge into a large extent.

However, in the process of making display plans, each principle should be considered separately. As mentioned below, the products of category, grade, style and color are the most important prerequisites for the success of the store.

At this stage, the display of shoes in the Yi Kang store is mainly based on single display. According to the number of shoes placed in each shoe cabinet plan, the number of shoes in the shop is calculated.

A clear and reasonable layout of goods stalls can effectively save customers' time to understand the product process, and make it easier for customers to compare and choose shoes in their own needs, so as to create a convenient and comfortable consumption environment for customers.

With the same color, style, similar material, heel or sole alike display, it can be serialized and highlighted.

Style of goods

From outside to inside, the color combination is shallow and deep, and brightness is bright and dark.

The sequence of color gradation is red: yellow to green, blue to purple.

The purpose of setting up a boutique is to form a partially enclosed space, to form a visual focus while stimulating customers' imagination. Therefore, it is necessary to put up shoes that are high-grade, dignified, tasty and rich in brand style.

The exquisite rhyming ornaments are placed on the upper container, which can harmonize the commercial atmosphere and space monotonicity in the display of goods. The artwork of highly suitable glassware, coloring and rustling vases, tall and thin metal statues and so on are all good choices. The sculpt is complex, the color is too heavy, and the rough and cheap are not suitable for placing.

  

lighting

It is the cheapest advertisement in the shop. Compared with the expensive advertising cost, the monthly electricity charges can be ignored.

The lamplight of the shop is to ensure basic lighting, shoe lighting highlights the delicate and texture of leather, and the backing of background lights gives the shoes a sense of three-dimensional (at present, there is no background lighting), and the soft light of the top spotlights gives the shoes a gorgeous color.

Higher priced Guangzhou shoes and classic tasty shoes are placed on the top level, while looking up to a sense of distance, they also give customers a sense of luxury. The second level is the gold level in the shoe cabinet, which is the most comfortable place to stay. It should be based on the amount of money and seasonal popular products. The third level is popular, soft bottom leisure and so on, while the old-fashioned, unsalable, broken code, special pricing, and off-season should be placed at the bottom.

The casual shoes are concentrated on display, colorful shoes, and bright colored pieces.

customer

Attract and pay attention to details of the product.

The concentration of special shoes can expand the low price of visual impact, at the same time, with other shoes in the shop to form a distinction, not to affect the sales of positive shoes and the overall grade of the shop.

When seasonal goods are placed at the entrance of the store, the pition products can be recommended at the top level, and the lowest level of the off-season products.

The sample shoes should be placed on the shoe holder to be visually flexible and visually smooth and avoid visual fatigue caused by horizontal alignment.

Proper chisen and personality display gives customers a sense of excitement. Visual impact deepens customers' impression of shops and brands.

High grade shoes are placed on the top, giving customers a sense of distance while showing the high grade of shoes. It is easy to feel at hand, and the sense of distance in the overall affinity atmosphere can cater for the customers' inner desires.

Two similar shoes, low price often win the favor of more customers.

Customers will neither choose the most expensive nor the cheapest, and choose the middle price most of the time.


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